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Blog

Blog


Austerity, challenge, change

Austerity, challenge, change

by Gill Hutchinson 2, 14 hours, 54 minutes ago

The voluntary and community sector is adapting to austerity but huge challenges remain for many organisations.

On Friday I listened to speakers at the Shropshire VCS (Voluntary & Community Se… Continue Reading »

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"She'll have one in red"

"She'll have one in red"

by Gill Hutchinson 2, 1 week, 3 days ago

Some experiences are so humiliating that you never forget them. Walking into a car showroom with my husband was one such experience. We sat down in front of the desk and the salesman opposite as… Continue Reading »

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Lies are like cockroaches

Lies are like cockroaches

by Chris Hutchinson, 1 month ago

It used to be “the cheque is in the post”, but with the near demise of cheques and the adoption of electronic communication, that’s something we rarely hear in 2016.  What I do hear is “your cal… Continue Reading »

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How to celebrate a successful project

How to celebrate a successful project

by Gill Hutchinson 2, 1 month, 1 week ago

After nearly 2 years of working with the lovely team at Argenta, it was sad to come to the end of their Growth Accelerator sales and marketing project but there was plenty of success to celebrat… Continue Reading »

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Your learning curve- or curves?

Your learning curve- or curves?

by Chris Hutchinson, 1 month, 2 weeks ago

We’re probably all familiar with the expression ‘learning curve’.  The concept is that in addition to performing our role and meeting objectives etc. we should also be learning something n… Continue Reading »

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Productivity  =  the right mix of quality and quantity

Productivity = the right mix of quality and quantity

by Gill Hutchinson 2, 1 month, 3 weeks ago

One of the joys of working with owners and managers in small companies is watching the speed and effectiveness of innovative changes in their organisation. It means that they can be faster and b… Continue Reading »

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How big will your seedlings grow?

How big will your seedlings grow?

by Lizzie Hopkinson, 1 month, 4 weeks ago

Easter is essentially a celebration of hope. The start of spring, the rising sap, the gently breaking buds on the trees, the watery sun beginning to warm up. Hope gets us through the winter and … Continue Reading »

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Storm clouds revealed by budget

Storm clouds revealed by budget

by Gill Hutchinson 2, 2 months ago

Storm clouds revealed by the Budget will force taxpayers in Birmingham to work an extra 2 years without pay to balance the country’s books

Birmingham accountants James, Stanley & Co. Limited … Continue Reading »

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Social media- counting clicks or measuring marketing?

Social media- counting clicks or measuring marketing?

by Gill Hutchinson 2, 2 months, 2 weeks ago

Love it or loathe it, social media is no longer the new kid on the block. Because of its complexity, many business owners and marketers are still struggling to get to grips with measuring the re… Continue Reading »

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Celebrate International Women's Day

Celebrate International Women's Day

by Gill Hutchinson 2, 2 months, 2 weeks ago

The Worcestershire Women 2 Web 2015/16 project will be finishing soon. We'll be celebrating our successes together at our conference on 17th March.

If you'd like to join us, there are a handf… Continue Reading »

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Monitoring does work!

Monitoring does work!

by Gill Hutchinson 2, 2 months, 3 weeks ago

I'm a professional accountant and I must believe that businesses that have proper monthly management accounts are better run than those that don't. However, having seen David demonstrate the val… Continue Reading »

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Ready, steady, blog!

Ready, steady, blog!

by Gill Hutchinson 2, 2 months, 3 weeks ago

We frequently advise our clients to either have a blog for their business or, if they already one, start taking their blogging more seriously by making it a regular part of their marketing plan.… Continue Reading »

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Why do prospects make 'bad' decisions?

Why do prospects make 'bad' decisions?

by Chris Hutchinson, 3 months ago

Lots of small and medium sized businesses make really great products and offer first rate services.  In many cases they are better than the established big brands, and yet in their desire to cha… Continue Reading »

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Marketing ‘magic’ helps jewellery firm sparkle

Marketing ‘magic’ helps jewellery firm sparkle

by Gill Hutchinson 2, 3 months, 1 week ago

The Birmingham Chamber of Commerce today published an article about our work with Tustains Jewellers in Leamington Spa.

Sales had been static at the 120 year old company for a couple of years… Continue Reading »

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Charities stuck between a rock and a hard place

Charities stuck between a rock and a hard place

by Gill Hutchinson 2, 3 months, 2 weeks ago

No charity wants to hit the headlines for mismanagement of finances or aggressive fundraising tactics, yet this is beginning to happen for some of our largest and most respected organisations. C… Continue Reading »

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Big Lottery win for Aardvark charity RSVP

Big Lottery win for Aardvark charity RSVP

by Gill Hutchinson 2, 3 months, 2 weeks ago

The Aardvarks are delighted to share the news that Birmingham charity RSVP have had Lottery success! 

Big Lottery grant enables RSVP to support more survivors of sexual violence in Birmingham… Continue Reading »

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Marketing planning - webinar

Marketing planning - webinar

by Gill Hutchinson 2, 3 months, 3 weeks ago

Making sure your business is running the right marketing activity at the right time in the right way can make a huge difference to return on investment.  Careful planning also helps reduce cost … Continue Reading »

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Practice makes perfect?

Practice makes perfect?

by Chris Hutchinson, 3 months, 3 weeks ago

The old saying “practice makes perfect” isn’t always right.  My experiences as an aspiring musician, employee, father and business owner suggest that the alternative “practice makes permanent” i… Continue Reading »

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"No man is an island..."

"No man is an island..."

by Lizzie Hopkinson, 4 months ago

The infamous line of the John Donne poem came to mind while I was thinking about the power of unity and the joys of a good team collaboration.
It can be hard working with other people but you w… Continue Reading »

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Multi touch = Multi customers

Multi touch = Multi customers

by Chris Hutchinson, 4 months, 1 week ago

I have just got back from a meeting with one of our clients who is running a Sales Generator program.  We reviewed progress on one batch of 'suspects' with the sales team and found that of the 4… Continue Reading »

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Can't see the wood for the trees?

Can't see the wood for the trees?

by Chris Hutchinson, 4 months, 1 week ago

There is an Aborigine tribe whose counting system only has words for “one”, “two” and “many”.   I was reminded of this earlier in the week when I passed an electronic sign (pictured) on the outs… Continue Reading »

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New Year, New Thinking

New Year, New Thinking

by Chris Hutchinson, 4 months, 2 weeks ago

The Christmas decorations are down and packed away, we’ve had a full week back at work and the new diet and fitness regimes are kicking in, yes it’s January again!

For many of us that probabl… Continue Reading »

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Aardvark 10th Anniversary hits the headlines

Aardvark 10th Anniversary hits the headlines

by Gill Hutchinson 2, 4 months, 2 weeks ago

The Birmingham Chamber of Commerce today published an article about us and out 10 year anniversary.

It's good to reflect on how we've grown over the years from offering a vitural marketing di… Continue Reading »

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42 charities benefit from Aardvark Marketing support

42 charities benefit from Aardvark Marketing support

by Gill Hutchinson 2, 5 months, 2 weeks ago

Gill Hutchinson, director of Aardvark Marketing, is just completing the final few projects for Worcestershire County Council’s Changing Futures Fund. Over the last 3 years, she has supported 42 … Continue Reading »

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Christmas, Marmite and Marketing...

Christmas, Marmite and Marketing...

by Lizzie Hopkinson, 5 months, 3 weeks ago

What do they all have in common? They all summon up the sentiment of the infamous Marmite slogan - “You either love it or hate it.”


Christmas: the time for celebrating with family, for big … Continue Reading »

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Showing 1 to 25, of 198 Blog Posts found