Marketing MOT

How good is your marketing? Our independent grading shows where you can improve

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Marketing Directors

Is your marketing out of control? A part-time marketing director will make the right choices

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Sales Generator

How effective is your marketing? Would your sales team like a predictable flow of leads?

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Marketing automation

Do you need to improve marketing efficiency? Improve and streamline your marketing

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Blog

Blog


Big Lottery win for Aardvark charity RSVP

Big Lottery win for Aardvark charity RSVP

by Gill Hutchinson 2, 22 hours, 35 minutes ago

The Aardvarks are delighted to share the news that Birmingham charity RSVP have had Lottery success! 

Big Lottery grant enables RSVP to support more survivors of sexual violence in Birmingham… Continue Reading »

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Practice makes perfect?

Practice makes perfect?

by Chris Hutchinson, 1 week, 1 day ago

The old saying “practice makes perfect” isn’t always right.  My experiences as an aspiring musician, employee, father and business owner suggest that the alternative “practice makes permanent” i… Continue Reading »

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"No man is an island..."

"No man is an island..."

by Lizzie Hopkinson, 2 weeks ago

The infamous line of the John Donne poem came to mind while I was thinking about the power of unity and the joys of a good team collaboration.
It can be hard working with other people but you w… Continue Reading »

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Multi touch = Multi customers

Multi touch = Multi customers

by Chris Hutchinson, 3 weeks ago

I have just got back from a meeting with one of our clients who is running a Sales Generator program.  We reviewed progress on one batch of 'suspects' with the sales team and found that of the 4… Continue Reading »

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Can't see the wood for the trees?

Can't see the wood for the trees?

by Chris Hutchinson, 3 weeks, 1 day ago

There is an Aborigine tribe whose counting system only has words for “one”, “two” and “many”.   I was reminded of this earlier in the week when I passed an electronic sign (pictured) on the outs… Continue Reading »

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New Year, New Thinking

New Year, New Thinking

by Chris Hutchinson, 4 weeks ago

The Christmas decorations are down and packed away, we’ve had a full week back at work and the new diet and fitness regimes are kicking in, yes it’s January again!

For many of us that probabl… Continue Reading »

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Aardvark 10th Anniversary hits the headlines

Aardvark 10th Anniversary hits the headlines

by Gill Hutchinson 2, 1 month ago

The Birmingham Chamber of Commerce today published an article about us and out 10 year anniversary.

It's good to reflect on how we've grown over the years from offering a vitural marketing di… Continue Reading »

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42 charities benefit from Aardvark Marketing support

42 charities benefit from Aardvark Marketing support

by Gill Hutchinson 2, 1 month, 4 weeks ago

Gill Hutchinson, director of Aardvark Marketing, is just completing the final few projects for Worcestershire County Council’s Changing Futures Fund. Over the last 3 years, she has supported 42 … Continue Reading »

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Christmas, Marmite and Marketing...

Christmas, Marmite and Marketing...

by Lizzie Hopkinson, 2 months ago

What do they all have in common? They all summon up the sentiment of the infamous Marmite slogan - “You either love it or hate it.”


Christmas: the time for celebrating with family, for big … Continue Reading »

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Black Friday Customers – do you really want them?

Black Friday Customers – do you really want them?

by Chris Hutchinson, 2 months, 1 week ago

In what seems to be only a couple of years the Black Friday phenomenon has established itself in the UK sales and marketing calendar.

Reports on the impact of Black Friday 2014 were generally… Continue Reading »

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Scale-up business leaders name top challenges

Scale-up business leaders name top challenges

by Gill Hutchinson 2, 2 months, 2 weeks ago

What do the Department for Innovation and Skills, the Local Enterprise Partnerships or LEPs and the Business Growth service (formerly Growth Accelerator) managers all have in common?

They are… Continue Reading »

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Families and business - the ups and downs

Families and business - the ups and downs

by Chris Hutchinson, 2 months, 3 weeks ago

We work with many family owned and/or managed businesses and know a great many more. We are also a family busines in our own right.  Our experience confirmed what others had told us; that family… Continue Reading »

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FIB Survey reveals family business focus for the year ahead is on sales and marketing

FIB Survey reveals family business focus for the year ahead is on sales and marketing

by Gill Hutchinson 2, 3 months ago

We Aardvarks understand family businesses – we’re family owned ourselves and this is a characteristic we share with the majority of our clients. Family businesses are different. They are often c… Continue Reading »

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Top Ten Teflon Tips to customer service

Top Ten Teflon Tips to customer service

by Gill Hutchinson 2, 3 months, 1 week ago

Recent events at the Aardvark burrow have been the cause of much frustration and raised blood pressure, so I felt the need for some cathartic blogging. We sent a parcel through a courier service… Continue Reading »

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Marketing software useless without the know-how

Marketing software useless without the know-how

by Gill Hutchinson 2, 3 months, 2 weeks ago

Although marketing automation has been around since the 1980s, today’s software with real-time reactions to your prospects behaviour is hugely capable compared with the simple ‘name and address … Continue Reading »

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Multi-media marketing - webinar

Multi-media marketing - webinar

by Gill Hutchinson 2, 3 months, 3 weeks ago

Today there are more marketing options available to business owners than ever before. As choice increases, many become more confused about marketing. This webinar looks at how targeted marketing… Continue Reading »

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Running and the art of talking...

Running and the art of talking...

by Lizzie Hopkinson, 3 months, 4 weeks ago

I recently ran in the Worcester 10k for the Worcestershire Carers Association charity. I had never heard of them, but running is a remarkable network. Put simply the charity helps and supports u… Continue Reading »

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Marketing: Art or Science?

Marketing: Art or Science?

by Chris Hutchinson, 3 months, 4 weeks ago

For as long as I have worked in marketing (which is quite a while now) and I suspect for a lot longer, there has been debate about what makes good marketing - is it art or science?

At the ris… Continue Reading »

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Marketers in La La Land?

Marketers in La La Land?

by Chris Hutchinson, 4 months ago

I read an article in last week's issue of Marketing Week which I found myself passionately agreeing with.

Jerome Fontaine of Fournaise Marketing Group suggested that judging by the results of… Continue Reading »

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Change and the power of time...

Change and the power of time...

by Lizzie Hopkinson, 4 months, 3 weeks ago

Change fills some people with horror and some with delight. Some embrace it with open arms, others reluctantly shuffle towards it. But change is essential. We cannot jump in the same river twice… Continue Reading »

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Top B2B Marketing Challenges

Top B2B Marketing Challenges

by Chris Hutchinson, 4 months, 3 weeks ago

I have just read the Frost & Sullivan 2015 Global Survey of Marketing Priorities and it makes interesting reading.  The survey includes businesses of all sizes up multi-billion turnovers across … Continue Reading »

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Sales and Marketing Specialists together Cook up Healthy New Business for West Midlands Company!

Sales and Marketing Specialists together Cook up Healthy New Business for West Midlands Company!

by Gill Hutchinson 2, 4 months, 3 weeks ago

Francis Catering Equipment Ltd has seen new business soar from under £200k to over £1.2m within the past 18 months with £400k live quotes and 18% conversion rate from suspects into prospects. Aa… Continue Reading »

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Educate, cultivate and enlighten

Educate, cultivate and enlighten

by Lizzie Hopkinson, 4 months, 3 weeks ago

“Did you know 79% of top performing companies have been using marketing automation for more than two years?”1


Marketing automation has been around since the 1980’s though today’s concepts w… Continue Reading »

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How can you make word of mouth marketing work harder for you and your business? Webinar

How can you make word of mouth marketing work harder for you and your business? Webinar

by Gill Hutchinson 2, 5 months, 1 week ago

 How can you make word of mouth marketing work harder for you and your business?' It’s one of the most powerful forms of marketing, bar none, yet many businesses don’t actively look at how they … Continue Reading »

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Celebrating the Aardvark App

Celebrating the Aardvark App

by Lizzie Hopkinson, 5 months, 1 week ago

The Aardvark App has now been launched. You can get it at Google Play or iTunes.

Today as the world becomes more virtual and removed it can be hard to see tangible results at the end of your … Continue Reading »

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Showing 1 to 25, of 182 Blog Posts found