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Blog

Blog


Marketing – all fluff and risk?

Marketing – all fluff and risk?

by Chris Hutchinson, 4 days, 12 hours ago

I know it’s a cliché, but for too many business owners, marketing does still feel too much like a gamble on hard to measure, subjective and expensive activities.  Does it have to be like this?

Tru… Continue Reading »

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Would you place a bet on “Yes” or “No”?

Would you place a bet on “Yes” or “No”?

by Gill Hutchinson 2, 1 week, 6 days ago

I’m writing this on Wednesday, 17th September, the day before the Scottish Independence vote, so we don’t have long to wait before we’ll know whether the pollsters are getting it right or are … Continue Reading »

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Getting more out of your day

Getting more out of your day

by Chris Hutchinson, 2 weeks, 4 days ago

Not really a marketing piece this week, but something that I think most of us can relate to.  It feels like there is a never ending pressure to produce more and more from our work time – what were… Continue Reading »

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Standing in their shoes

Standing in their shoes

by Chris Hutchinson, 1 month ago

I’ve been asked more than a few times “what makes a good marketer?”  Like any profession, there are lots of skills, experiences and personal characteristics that can make someone good at marke… Continue Reading »

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The Power of Why - Book Review

The Power of Why - Book Review

by Chris Hutchinson, 1 month, 1 week ago

In June last year I wrote a blog called “The power of WHY” advising the importance of understanding the emotional reasons behind customer behaviour.

Earlier this year I downloaded a book also cal… Continue Reading »

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Social Media - are you talking or listening?

Social Media - are you talking or listening?

by Chris Hutchinson, 1 month, 2 weeks ago

I have just read a very interesting blog on the Marketing Society website by Simon Kemp called "Listen, learn, earn" in which he extolls the value of ‘Social Media Listening’.  He believes that … Continue Reading »

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My Alice in Wonderland moment

My Alice in Wonderland moment

by Gill Hutchinson 2, 1 month, 3 weeks ago

I’d like to share with you a great book I read this week, which was written by Andrew James, someone I know well in my networking group and who is the senior partner in a Birmingham  accountancy p… Continue Reading »

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Sporting Success!!

Sporting Success!!

by Chris Hutchinson, 2 months ago

After a disappointing start to the summer, British sportsmen and women have been enjoying a better time in the last week or so – well over a hundred medals at the Commonwealth Games in Glasgow and… Continue Reading »

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Lessons from Dropbox

Lessons from Dropbox

by Chris Hutchinson, 2 months, 4 weeks ago

As a Dropbox user, my attention was captured by an item on the BBC website this week called 'Dropbox and the failures behind it'.  The article is about Drew Houston the founder of Dropbox, the failu… Continue Reading »

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4 tips for emerging entrepreneurs - and the rest of us

4 tips for emerging entrepreneurs - and the rest of us

by Chris Hutchinson, 3 months ago

I was lucky enough to be present at the BQ Emerging Entrepreneur dinner at Birmingham University on Wednesday evening.  There were some fascinating presentations and the discussions with the 10 shor… Continue Reading »

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3 reasons to know your customers better

3 reasons to know your customers better

by Chris Hutchinson, 3 months, 1 week ago

On 11th June, the Guardian published an article on the Small Business page of their website  written by James Caan regarding the importance of researching the market (you can read the full article h… Continue Reading »

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And if you don't like football?

And if you don't like football?

by Chris Hutchinson, 3 months, 2 weeks ago

All of a sudden, every piece of marketing communication seems to be focused around the world cup.  Of course a handful of brands have paid a huge amount of money to sponsor the tournament so you wou… Continue Reading »

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Beware the race to the bottom

Beware the race to the bottom

by Gill Hutchinson 2, 4 months ago

Price competitiveness - it’s a topic that always guarantees an interesting discussion with a client but one that is fraught with danger. You can see how easy the temptation is. “If we lower our pric… Continue Reading »

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Just how famous do you want to be?

Just how famous do you want to be?

by Chris Hutchinson, 4 months ago

Sellotape, Hoover, Frisbee, Coke …

It’s tempting to think or even say “We want to be the Sellotape of our market.”  Meaning, we want to dominate people’s thoughts of our product category to such … Continue Reading »

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New media, same old message

New media, same old message

by Chris Hutchinson, 4 months, 1 week ago

Is it just me, or are there really lots of quite poor communication from companies on social media these days?

Tweets and posts that look like they were written by someone else, and probably were… Continue Reading »

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“They just don’t get it”

“They just don’t get it”

by Chris Hutchinson, 4 months, 3 weeks ago

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“We’re living in a mad world”

“We’re living in a mad world”

by Gill Hutchinson 2, 4 months, 4 weeks ago

Have you seen the video  “Did you know: Shift happens” ? This is quite old now but I still vividly remember first seeing it 5 years ago when I was teaching for a living. As teachers we were asked wh… Continue Reading »

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In with the "new" and out with the "classic"

In with the "new" and out with the "classic"

by Chris Hutchinson, 5 months, 1 week ago

It was April the 23rd yesterday; St George’s day when the red and white flag flies on churches and municipal buildings across England.  It’s a memorable day for another ‘red and white’ brand too.

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So much more than just chocolate

So much more than just chocolate

by Chris Hutchinson, 5 months, 2 weeks ago

So Easter is upon us once again and the shops have been full of chocolate eggs, rabbits and chickens for weeks it seems.

I remember as a child one of my relatives (no names to avoid embarrassment… Continue Reading »

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How to get your press releases published

How to get your press releases published

by , 5 months, 3 weeks ago

What makes a good story? How do I make my business a subject people actually want to read and talk about? There‘s no doubt that good PR can make a huge impact to an SME business but often business o… Continue Reading »

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Which 50%? - variations on a quotation

Which 50%? - variations on a quotation

by Chris Hutchinson, 6 months ago

A business owner I spoke to last week reminded me of the famous quote about marketing “I know 50% of my marketing is wasted, the problem is I don’t know which 50%”.

He asked me if I believed this… Continue Reading »

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Price or value?

Price or value?

by Chris Hutchinson, 6 months, 1 week ago

Following on from Gill’s blog last week, I have been thinking more about pricing, the difference between price and value and the role of marketing in setting and managing pricing and value.

I was… Continue Reading »

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The morals of markets – should we re-invent the rules?

The morals of markets – should we re-invent the rules?

by , 6 months, 2 weeks ago

We now live a world where almost everything can be bought and sold for profit and where most of us have come to unquestionably accept this principle. It extends way beyond the material goods on disp… Continue Reading »

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Improve the performance of your sales team

Improve the performance of your sales team

by , 6 months, 3 weeks ago

A common gripe I hear from business owners concerns the disappointing performance of their sales team. Meetings to discuss the sales pipeline frequently show a lengthy list of prospects, which the t… Continue Reading »

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The future of pubs - learning for all businesses?

The future of pubs - learning for all businesses?

by Chris Hutchinson, 7 months ago

I visited the Casual Dining Show this week, primarily to see two of our clients who were exhibiting at the show, but while I was there I listened to a panel discussion titled "Future Directions of t… Continue Reading »

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Showing 1 to 25, of 112 Blog Posts found