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How good is your marketing? Our independent grading shows where you can improve

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Is your marketing out of control? A part-time marketing director will make the right choices

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Blog

Blog


Sisters – the route to happiness is being your own boss

Sisters – the route to happiness is being your own boss

by Gill Hutchinson 2, 5 days, 15 hours ago

I’ve spent a great morning conducting short customer interviews with participants of the Worcestershire Women2Web project, run jointly by Sue Fry and Jill Hall of MRE and the local Chamber of Co… Continue Reading »

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Is it all about the sale ...

Is it all about the sale ...

by Chris Hutchinson, 1 week, 4 days ago

… or the delivery?

At a meeting with the business owner of one of our clients yesterday we were discussing the difference between our approach to business and that of another of their suppliers… Continue Reading »

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Perfection is not a necessity on the road to success…

Perfection is not a necessity on the road to success…

by Lizzie Hopkinson, 2 weeks, 4 days ago

While watching Wimbledon over the previous few weeks, I have been reflecting on the match statistics and what they showed us. One of the statistics in tennis is unforced errors – in other words … Continue Reading »

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Book review: Copy, Copy, Copy by Mark Earls

Book review: Copy, Copy, Copy by Mark Earls

by Lizzie Hopkinson, 3 weeks, 5 days ago

While I’m tempted to start a review on a book about the delights of copying by simply copying and pasting off Amazon – I won’t. For in reality his message is much more powerful than that.

At … Continue Reading »

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Don’t let the sun catch you out…

Don’t let the sun catch you out…

by Lizzie Hopkinson, 1 month ago

As the heatwave arrived I was struck by the different clothing choices of those on the streets around me.
Some people appear to have their entire summer wardrobe purchased and waiting, poised f… Continue Reading »

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Breaking the Feast & Famine cycle

Breaking the Feast & Famine cycle

by Chris Hutchinson, 1 month, 1 week ago

Do you remember the story of how Joseph interpreted the Pharoah’s dream (either from the Bible or the Lloyd Webber musical)?  He accurately predicted 7 years of good harvests, followed by 7 year… Continue Reading »

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What’s stopping you growing your business?

What’s stopping you growing your business?

by Gill Hutchinson 2, 1 month, 2 weeks ago

Please bear with me while I share some statistics with you.

  •     99.3% of the businesses in the UK are ‘small’ (i.e. they employ less than 49 employees)
  •     They employ 48% of private sec… Continue Reading »

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The simple art of website building

The simple art of website building

by Gill Hutchinson 2, 1 month, 3 weeks ago

It’s been a busy week, with two of our clients implementing new websites for their businesses, which were each build in a day. Many small business owners find the prospect of building a new site… Continue Reading »

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Pretty or Powerful?

Pretty or Powerful?

by Chris Hutchinson, 2 months ago

In his blog of 6th May, Seth Godin argued that pretty websites are rarely as effective as ‘unpretty’ ones when it comes to converting visitors.

He suggests that if the goal for your website i… Continue Reading »

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How do you choose your marketing activities?

How do you choose your marketing activities?

by Chris Hutchinson, 2 months, 1 week ago

I have been working with two new clients in recent weeks, and as usual we have started with a Marketing MOT.  It’s a great way to get a proper feel for the business and what level its marketing … Continue Reading »

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Coping with the challenges facing family businesses

Coping with the challenges facing family businesses

by Gill Hutchinson 2, 2 months, 2 weeks ago

The challenges to the successful management of a family business  or an owner managed business are plentiful – as are the professional and personal rewards. Family business management is no diff… Continue Reading »

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The best holiday park in England – it’s official!

The best holiday park in England – it’s official!

by Chris Hutchinson, 2 months, 3 weeks ago

One week on from the election result that shocked us all, another result has been announced that comes as no surprise.

Earlier this week, one of our clients Poston Mill Park was named as the Holi… Continue Reading »

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How to help a B2B buyer and increase your sales

How to help a B2B buyer and increase your sales

by Gill Hutchinson 2, 3 months ago

It’s official – in 2015, real B2B buyers typically get between 67% and 90% through their buying journey before they reach out to the vendor, according to Jeff Ernst researching for Forrester’s. … Continue Reading »

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Stick or Twist?

Stick or Twist?

by Chris Hutchinson, 3 months, 1 week ago

You've probably noticed there's a bit of uncertainty around at the moment.

No-one seems sure about the outcome of the general election, and the make-up of the government that will result.  So… Continue Reading »

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Making the most of what you’ve got

Making the most of what you’ve got

by Chris Hutchinson, 3 months, 2 weeks ago

As business owners, I think most of us have got the message that it’s easier and more cost effective to sell to existing customers or clients than new ones.

However, it isn’t always easy to k… Continue Reading »

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How to stop nuisance calls

How to stop nuisance calls

by Gill Hutchinson 2, 3 months, 3 weeks ago

This week saw a change in the law concerning call calling. Previously companies who used cold telephone calling could only be fined if the recipient was able to prove that the calls had led to “… Continue Reading »

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OPT for Success

OPT for Success

by Chris Hutchinson, 4 months ago

It seems obvious doesn't it?  Who wouldn't opt for success?

Well in this instance I'm not meaning “opt” as in choose, I'm using OPT as one of those dreaded three letter acronyms (TLAs).

In wha… Continue Reading »

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Whose world, whose eyes?

Whose world, whose eyes?

by Chris Hutchinson, 4 months, 1 week ago

I attended an interesting event earlier this week in Birmingham organised by UKITA.  It concluded with a panel Q&A and one of the experts made an interesting point about communication which I wa… Continue Reading »

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What if you had to embrace change?

What if you had to embrace change?

by Chris Hutchinson, 4 months, 3 weeks ago

A new season of Formula One motor racing is about to start, and with the Mercedes team showing a big lead on the first day of practice for the first race in Melbourne, it could look like nothing… Continue Reading »

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Ouch! That hurt

Ouch! That hurt

by Gill Hutchinson 2, 5 months ago

Marketers have been in the news recently for many of the wrong reasons, usually when we’ve allowed the use of big data or social media to get us over-excited. Here are three recent examples you … Continue Reading »

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Growth Accelerator – does what it says on the tin

Growth Accelerator – does what it says on the tin

by Chris Hutchinson, 5 months, 1 week ago

Earlier this week I attended a Growth Accelerator briefing event in West Bromwich, where we learned some interesting facts about what the programme has delivered to date and some exciting news a… Continue Reading »

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Message received... and understood?

Message received... and understood?

by Gill Hutchinson 2, 5 months, 2 weeks ago

In marketing as well as in other business communication, it’s really easy to think that sending out a message equates to the recipient understanding it clearly. One of the issues that business p… Continue Reading »

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Customer referrals on Friday 13th?

Customer referrals on Friday 13th?

by Chris Hutchinson, 5 months, 3 weeks ago

Today isn’t a great day for anyone who is superstitious.  In fact they are probably reading this with their fingers crossed, making sure no umbrellas get opened in the office and watching out fo… Continue Reading »

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Are you engaging your audience?

Are you engaging your audience?

by Chris Hutchinson, 5 months, 4 weeks ago

We probably all accept that getting a marketing message in front of someone is only the first hurdle; we need our content to engage the reader for maximum effect.  Buying the right advertising s… Continue Reading »

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Thorough diagnosis before prescription

Thorough diagnosis before prescription

by Chris Hutchinson, 6 months ago

I visited my local GP surgery earlier this week with a minor ailment (I cracked a rib at the weekend), and reflecting on the experience afterwards a few points stood out in my mind:

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