Blog

Are you taking too much time?

How long does your sales funnel take? From an initial enquiry, for example filling out a form on your website, to your meeting with your prospect. One of the important reasons for tracking and monitoring our sales process is that we understand how long each step takes. If it takes too long to move your […]

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Understand your sales funnel

Understanding your sales funnel is important, so that you can track your conversions and change the outcome. You need to be able to see how your prospects move through your funnel and how the process works, to be able to improve it. For example you may have an online form to fill in to download […]

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Why a written process is so important

Many businesses start up with one or maybe a few people in an office, often your processes or systems have evolved from the beginning, and are now a collection of activities. When we write down our processes we can see more clearly what we are doing. In terms of our sales funnels writing down our […]

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How connections lead to customers

When we talk to potential customers, it is all too easy to fix on rational reasons why they might like to work with us. We can write a new website for them, we can improve their IT system, we can improve their operating process. However in order to optimise our chances of success it is […]

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What makes a good judge?

Unless you’ve managed to avoid the news for the last few weeks, you’ll have heard a lot of discussion around the appointment of the new US Supreme Court Judge, which after much rancorous debate, seems to have finally been approved, although many Americans seems to still be unhappy with the choice. The hearings and subsequent […]

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Successful selling – part 1

Successful selling needs good marketing, and part of good marketing is ensuring that the right message is delivered to the right people. These people are your ideal customers, and tracking them down will help you to secure those sales. You will have a picture of what your ideal customer looks like. There are markers which […]

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Do you know what you don’t know?

Conscious incompetence is when you are aware of of what you don’t know. One of the keys in running a successful business is to be realistic about your skills, you can’t be good at everything after all. Outsourcing is important at this point as you hand over some aspects of your business to reliable professionals. […]

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Don’t just listen to us…

It is all too easy to say good you are at something, but backing up your statements can be another thing altogether. At Aardvark when we work with companies we always put together case studies, interview customers to receive honest feedback, and collate and utilise customer testimonials. Customer testimonials are important because they show us […]

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Aardvark Marketing Consultants | I can say what I like...

I can say what I like…

I seem to hear this more and more often, usually by someone defending their right to communicate a point of view that a large number of people find offensive in some way. This week I was talking to a business owner who found a 1-star review had been placed on a well-known platform. On closer […]

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Aardvark Marketing Consultants | SaaS is a raw deal

SaaS is a raw deal

Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as you go’ system. Those of us who remember the old-fashioned way to purchase IT, when you bought a disk with your program for a fixed, upfront price that you downloaded onto your computer, are increasingly seen […]

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