Midwest Rural Enterprise (MRE), specialists in providing management support and training for third sector organisations, have launch of a new service to improve income streams from retailing for charities and third sector organisations. Sue Fry, Director at MRE says “Local charities are seeing an increase in demand for their services at a time when the […]
… then these photos will save you reading to the end!
On the left is a photo I took with my iPhone. On the right is the same subject photographed by Bjorn Ewers, a professional photographer based in Berlin. I think my photo is OK, but his definitely has more ‘wow’.
Most businesses will take part in a trade show, expo, convention, exhibition or something similar at some point. I tend to group them under the heading of ‘Events’. When I refer to “Unexpected Events” I’m referring to the impression many exhibitors give – that they didn’t really expect to be there! I’ve seen some really […]
It’s a subject I have blogged about before, but I make no apologies for returning to it. Understanding customers is the single most important enabler of effective marketing. And to be clear, when I say ‘understanding’ I mean the in-depth knowledge that means we can truly stand in the customer’s shoes, to see, hear and […]
Aardvark Marketing Consultants Ltd have again been recognised this year as innovative leaders winning the Corporate Vision Magazines Technology Innovator Award 2017 for Marketing Automation. Technology and digital marketing is constantly changing with new advances including ever more sophisticated automation, web tracking, CRM and lead scoring systems. Keeping abreast of these changes means Aardvark Marketing […]
Have you ever stood at the checkout in grocery supermarket and wondered how you managed to spend so much? The big retailers are expert in getting shoppers to buy more than they intended, investing huge sums in research, focus groups, loyalty cards etc. so it’s not a huge surprise that it works. However, sometimes we […]
We’re in a golden age of marketing segmentation and automation. Marketers are benefiting from being able to personalise marketing messages using automation systems that segment us according to the choices we make, what we do, what we view, who we talk to and what we spend. Martin Hayward of Hayward Strategy and Futures recently wrote […]
Unless you have an effortless funnel of perfect customers landing on your doormat at regular and manageable intervals you will know that you need to be blogging as part of your marketing strategy. A regular blog is a brilliant tool for many reasons. It does lovely stuff to your SEO, providing your website with up […]
Why have content marketing as part of your marketing plan? In this webinar we will be outlining a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Listen to the webinar by clicking here
“If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers.” One of the early paragraphs of Everybody Writes, which sums up exactly why this book should be on your bookshelf. You could be forgiven for thinking that in today’s […]