Blog

Don’t just listen to us…

It is all too easy to say good you are at something, but backing up your statements can be another thing altogether. At Aardvark when we work with companies we always put together case studies, interview customers to receive honest feedback, and collate and utilise customer testimonials. Customer testimonials are important because they show us […]

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Aardvark Marketing Consultants | I can say what I like...

I can say what I like…

I seem to hear this more and more often, usually by someone defending their right to communicate a point of view that a large number of people find offensive in some way. This week I was talking to a business owner who found a 1-star review had been placed on a well-known platform. On closer […]

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Aardvark Marketing Consultants | SaaS is a raw deal

SaaS is a raw deal

Software as a service (SaaS) is here to stay. Suppliers have moved to a new model, the ‘pay as you go’ system. Those of us who remember the old-fashioned way to purchase IT, when you bought a disk with your program for a fixed, upfront price that you downloaded onto your computer, are increasingly seen […]

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Aardvark Marketing Consultants | Gill Hutchinson is a Worcestershire Talking Head for Headturner Search

Gill Hutchinson is a “Worcestershire Talking Head” for Headturner Search

I was asked recently  by Aimee Farley-Higgs at Headturner Search to take part in their Worcestershire Talking Heads. They ask people in the local business community to share some of their background, achievements and motivator /demotivators. Here’s mine: How did you get into this industry? Definitely not by design! I have a science degree, so […]

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Are you selling to a business or a consumer?

Every business is different, so every business needs different marketing to communicate in the right way to the right people. Multi-touch marketing is designed for B2B sales, as it allows you to precisely target your marketing so that you can send out your message to the correct people. In B2C marketing you need to speak […]

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Aardvark Marketing Consultants Ltd | Why self-regulation doesn't work

Why self-regulation doesn’t work

I recently read a story on the BBC website* about fire doors and how, in the aftermath of the Grenfell disaster, testing of a range of fire doors revealed that 5 brands failed their safety tests.  On top of the issues over the cladding used at Grenfell and apparently in other tower blocks, it seems […]

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Suspect or prospect?

Unsure whether you have enough suspects or prospects? Or are you not entirely clear about what suspects and prospects are? A suspect is a person who could possibly buy your product or service. You don’t know if they will, but they are a rough fit for your business. They are a possibility. A prospect is […]

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Multi-touch marketing

Often people’s marketing activities can be an assortment of things, without an actual plan or system in place. Sometimes we do what we have always done, and add in a little of what other people are doing. We do our marketing in our quiet periods, at the end of the day, or in a snatched […]

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Are your customers happy?

Happy customers are the very best way to market your business. Happy customers will tell their friends, their colleagues and their family about you. Word of mouth marketing, is still the one number way to promote your business. A study from Nielsen in 2011 stated that 92% of people will trust a personal recommendation, that […]

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Are you tied in?

Have you ever been stuck in a long-term contract? There are advantages, such as budgeting your cash flow and having a fixed price, but it doesn’t allow you any chance of changing. Small businesses are dynamic and can respond quickly to changes in their marketplace. Compared to large businesses which, like ocean liners, can take […]

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