In the week that “the Last Jedi”, the new Star Wars film is released, I have unashamedly borrowed a quote from Yoda in one of the early films. The thought though was triggered by another excellent blog from Seth Godin , how does the ball know? where he talks about follow through. What both are really […]
Regardless of what many would have you believe, most people aren’t very good at multitasking. Many people claim to be able to multitask, but in truth they’re fooling themselves. When you take on too many tasks they either don’t get done, or corners get cut in an attempt to get everything done. Buddhists believe you […]
“Driverless cars” seems to have been a news story almost every day for the last few months and no sign of it slowing up. Personally, I’m not keen on the idea – I can’t think of a single piece of IT that I have owned or used that hasn’t gone wrong at some point, so […]
Are you making the most of Google Analytics? How do you know whether your marketing is working if you don’t track? Gill Hutchinson explains how to devise your own website ‘Dashboard’ of key performance indicators using analytics. This will allow you to check that your digital marketing is working well and to refine and improve your […]
The processes of sales and marketing can often overlap and it’s not always clear where different parts of the sales and marketing process fall. Who is responsible for each part of the process? It helps to define exactly what marketing is and how it relates to “suspects” , “prospects” and customers. In this webinar Gill Hutchinson […]
We’re used to hearing from frustrated business owners about marketing. They may say “it’s just a waste of money”, “I’m not sure what works and what doesn’t” or ” I keep being sold ‘silver bullets’ that don’t deliver”. If your marketing activity isn’t generating enough quality leads to drive your business in the direction you […]
Gill Hutchinson of Aardvark Marketing Consultants Ltd has taken on a new role providing support for Woodrush High School in developing more effective links with local businesses as their designated Enterprise Advisor. Gill is joining a successful team of 40 local business leaders in Worcestershire as the LEP are the first in the country to […]
As with many things in life perseverance pays off. In marketing, perseverance is the key to a developing an ongoing marketing strategy that will create good return and a consistent flow of results. It can be all too easy to launch off full of enthusiasm for your latest endeavour, only to find it cast to […]
Midwest Rural Enterprise (MRE), specialists in providing management support and training for third sector organisations, have launch of a new service to improve income streams from retailing for charities and third sector organisations. Sue Fry, Director at MRE says “Local charities are seeing an increase in demand for their services at a time when the […]
… then these photos will save you reading to the end!
On the left is a photo I took with my iPhone. On the right is the same subject photographed by Bjorn Ewers, a professional photographer based in Berlin. I think my photo is OK, but his definitely has more ‘wow’.