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Aardvark Marketing Consultants | Aardvark Marketing Consultants win Best Marketing Automation Specialists 2017

Aardvark Marketing Consultants win Best Marketing Automation Specialists 2017

Aardvark Marketing Consultants Ltd have again been recognised this year as innovative leaders winning the Corporate Vision Magazines Technology Innovator Award 2017 for Marketing Automation. Technology and digital marketing is constantly changing with new advances including ever more sophisticated automation, web tracking, CRM and lead scoring systems. Keeping abreast of these changes means Aardvark Marketing […]

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Aardvark Marketing Consultants | How to avoid splashing the cash on marketing

Are you buying marketing without a list?

Have you ever stood at the checkout in grocery supermarket and wondered how you managed to spend so much?  The big retailers are expert in getting shoppers to buy more than they intended, investing huge sums in research, focus groups, loyalty cards etc. so it’s not a huge surprise that it works. However, sometimes we […]

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Aardvark Marketing Consultants | The evolution of marketing segmentation

The evolution of marketing segmentation

We’re in a golden age of marketing segmentation and automation. Marketers are benefiting from being able to personalise marketing messages using automation systems that segment us according to the choices we make, what we do, what we view, who we talk to and what we spend. Martin Hayward of Hayward Strategy and Futures recently wrote […]

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Aardvark Marketing Consultants | 5 top tips to write a blog

5 top tips to write a blog

Unless you have an effortless funnel of perfect customers landing on your doormat at regular and manageable intervals you will know that you need to be blogging as part of your marketing strategy. A regular blog is a brilliant tool for many reasons. It does lovely stuff to your SEO, providing your website with up […]

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Aardvark Marketing | Get to grips with content marketing

How to get to grips with content marketing – webinar

Why have content marketing as part of your marketing plan? In this webinar we will be outlining a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Listen to the webinar by clicking here

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Aardvark Marketing Consultants | Tipe for a strong pricing strategy

Top tips for a strong pricing strategy

Pricing strategy is undoubtedly the Cinderella of the marketing toolkit. Whilst managers get excited about developing new products or services, and everyone in the company has a view about promotions and new advertising, no-one but your accountant will get out of bed to talk about pricing. Yet it is an integral part of how your […]

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Aardvark Marketing Consultants | Snatching defeat from the jaws of victory

Snatching defeat from the jaws of victory

Imagine this situation: Your biggest customer, on whom you depend heavily for sales and profit announce that they are going to review all their suppliers for the products and services you sell to them. However, you aren’t too worried as you are the biggest supplier, you have strong relationships and the last time they completed […]

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Aardvark Marketing Consultants | Stop working below your pay grade

Stop Working Below Your Pay Grade

There are three main resources in business: money, people and time. The only one under our control is time. Yet, no matter what you do, it continues to pass. Although there is nothing you can do to stop it, what you can manage is how you spend your time. It is always easier to do […]

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Aardvark Marketing Consultants | Have you got a marketing camel?

Have you got a Marketing Camel ?

There is an old saying that “a camel is a horse designed by a committee”.  Lots of features which individually make good sense, offering additional benefits, but when you put it all together, it just doesn’t look great! When I meet a new small or medium sized business, and start to examine their marketing I […]

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