Blog

Why your marketing (probably) isn’t working

Many business owners think that marketing doesn’t work. “But we have tried this,” they say, “and that, and that. and it didn’t work.” Often this problem arises when we try and spread ourselves too thinly across a vast array of marketing outlets, and fail to record and monitor our results and ROI. Without creating a […]

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Competitive Advantage – Part 4

Competitive advantage isn’t simply a matter of working out your differences, and the attributes that set you apart, but what you do with that information. How do you turn your differences into a marketing campaign, how do you build messages based around that information? Strategic marketing is key to building a coherent marketing program based […]

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Aardvark Marketing Consultants | Double celebrations for Excellence in Innovation at Aardvark Marketing

Double celebrations for Excellence in Innovation at Aardvark Marketing

Aardvark Marketing Consultants are celebrating winning two UK awards at this year’s Technology Innovators CV Magazine awards, building on their success in 2017 and 2016. Technology Innovators CV Magazine Awards have just announced the 2018 winners, with Aardvark Marketing receiving the Excellence in Marketing Management Services and the Social Media & Content Marketing Specialists. In […]

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Are you different?

What makes us different makes us stronger. The trick is understanding what our differences are, and in explaining these clearly to our customers. When you work with us, we will spend time talking to you about your differences, finding out the things that you do differently to your competitors. Do you sell widgets? Other people […]

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Competitive Advantage – Part 3

Another really important factor to consider is how much it costs to get in front of your customers? We don’t simply mean the cost of running an advert, or the cost of a stand at a trade fair. How much did your website cost? The content, the images, the hosting, the design? How much time […]

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Are you too cheap?

Are you struggling to find the right price for your products or services? Are you worried that you will lose sales if you raise your prices? Pricing is crucial to building a stable and profitable business. It is all too easy to begin competing solely on price, and find yourself working really hard for very […]

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Competitive Advantage – Part 2

What happens if you don’t focus on competitive advantage? If you don’t give people a reason to choose one brand or one company over another, then their decision will come down to price. Although we tend to think that people always choose on price, actually the reality is quite different. Price is the marker we […]

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Are you struggling to keep up with social media changes?

Are you looking round at your competitors and seeing all their activity? Are you worried that you aren’t doing enough? Or maybe not doing the right things? These are genuine concerns. The world moves very quickly, it can be hard to keep up with the changing algorithms used by Google, and the shifts in behaviour […]

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Competitive Advantage – Part 1

Competitive advantage ultimately comes down to two questions. How are you different? And does anyone care? In order to stand out from our competitors we need to be different, we don’t necessarily need to be dramatically different, but different enough to cause a potential customer to pick you over your competitor. If your difference is […]

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