Monthly Archives: May 2011

Tweet The Grocer magazine ran an article last week highlighting a 9% drop in sales value for Hovis in the year to 19 February 2011.  The report points out that this coincided with a decision by the brand to reduce … Continue reading →

Tweet Apologies if this question offends anyone, but in nearly 6 years of working with small and medium sized businesses, I could probably count on one hand the number of clients who really know what they actually spend on marketing. … Continue reading →

Tweet A  survey carried out last week found that 66% of people wouldn’t be more likely to buy products that had tied themselves to the Royal Wedding, and a further 17% said they woudl actually be much less likely to … Continue reading →