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How good is your marketing? Our independent grading shows where you can improve

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Is your marketing out of control? A part-time marketing director will make the right choices

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Want to be better at marketing? Practical hints and tips on a wide range of subjects

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Blog

Blog


'Tis the season to be planning

'Tis the season to be planning

by Chris Hutchinson, 3 hours, 37 minutes ago

I know there are more important things to do at Christmas, but it is also traditionally the time of year when business leaders think about their ambitions for the year about to start.

Seth Godin publ… Continue Reading »

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Do you really need a marketing director?

Do you really need a marketing director?

by Gill Hutchinson 2, 1 week ago

Most small and medium sized businesses don't employ a full time marketing director, but are they missing out on some valuable input to their business?

A full time marketing director is likely to … Continue Reading »

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Should Felipe have been fired?

Should Felipe have been fired?

by Chris Hutchinson, 2 weeks, 1 day ago

I haven’t yet watched “You’ve been fired” so I don’t know what Dara, his panel and the audience felt about the latest firing, but there was certainly a lot more debate than usual in my hou… Continue Reading »

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Is your marketing good, bad or ugly?

Is your marketing good, bad or ugly?

by Chris Hutchinson, 3 weeks, 5 days ago

It’s not always easy to benchmark our own performance – some of us can be overly self-critical, others are perhaps not tough enough on themselves.  In some instances, it’s just hard to know wh… Continue Reading »

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Top tips to improve writing for business

Top tips to improve writing for business

by Gill Hutchinson 2, 1 month ago

Part of my job is to write. A skill I’ve never been formally taught. I compose copy for my own business but usually I’m writing marketing content for my clients. Content that will get used in ma… Continue Reading »

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Ready ... Aim ... Fire

Ready ... Aim ... Fire

by Chris Hutchinson, 1 month, 1 week ago

Apologies if you were hoping to read more about the explosion of firings in the latest series of The Apprentice, where Lord Sugar's finger has been working overtime in the first few programmes.

This … Continue Reading »

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Marketing Automation – it’s not just about the IT

Marketing Automation – it’s not just about the IT

by Chris Hutchinson, 1 month, 2 weeks ago

There is a lot of discussion at the moment about Marketing Automation and how powerful it could be.

Many system vendors are quoting such huge increases in lead generation, conversion rates and return… Continue Reading »

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"Call me in 6 months"

"Call me in 6 months"

by Chris Hutchinson, 1 month, 3 weeks ago

If you are a B2B business, selling to other companies, the chances are your sales people hear this response from their prospects all too often.

You have exactly the product or service the prospect ne… Continue Reading »

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It only works if you use it

It only works if you use it

by Chris Hutchinson, 2 months ago

I was re-listening to some Sandler sales training CDs in my car recently and came across the story about the airforce pilots being introduced to a new fighter plane.  As part of their training, they… Continue Reading »

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Marketing, Miracle Diet Pills and the Lottery

Marketing, Miracle Diet Pills and the Lottery

by Chris Hutchinson, 2 months, 1 week ago

Have you heard the story about the business owner who created a Facebook page and doubled his business overnight? Or the start-up that grew to a half million pound turnover purely through Pay Per Cl… Continue Reading »

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Women2Web and WiRE event, Bewdley, 11th October

Women2Web and WiRE event, Bewdley, 11th October

by Gill Hutchinson 2, 2 months, 1 week ago

Women in Business around the county are invited to come to our next free event on October 11th.  Gill Hutchinson from Aardvark Marketing will be speaking with us about how she uses technology to pro… Continue Reading »

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Women2Web and WiRE event, Malvern, 9th October

Women2Web and WiRE event, Malvern, 9th October

by Gill Hutchinson 2, 2 months, 1 week ago

Women in Business around the county are invited to come to our next free event on October  9th.  Gill Hutchinson from Aardvark Marketing will be speaking with us about how she uses technology to pro… Continue Reading »

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Does spelling, grammar and punctuation really matter?

Does spelling, grammar and punctuation really matter?

by Chris Hutchinson, 2 months, 2 weeks ago

“More choice, less calories.”

So says the advertisement for Coca-Cola™ that ran in the Sunday newspaper I read last weekend.  Having just typed it, I can see that not only does it look poor gra… Continue Reading »

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Marketing – all fluff and risk?

Marketing – all fluff and risk?

by Chris Hutchinson, 2 months, 3 weeks ago

I know it’s a cliché, but for too many business owners, marketing does still feel too much like a gamble on hard to measure, subjective and expensive activities.  Does it have to be like this?

Tru… Continue Reading »

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Would you place a bet on “Yes” or “No”?

Would you place a bet on “Yes” or “No”?

by Gill Hutchinson 2, 3 months ago

I’m writing this on Wednesday, 17th September, the day before the Scottish Independence vote, so we don’t have long to wait before we’ll know whether the pollsters are getting it right or are … Continue Reading »

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Getting more out of your day

Getting more out of your day

by Chris Hutchinson, 3 months, 1 week ago

Not really a marketing piece this week, but something that I think most of us can relate to.  It feels like there is a never ending pressure to produce more and more from our work time – what were… Continue Reading »

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Standing in their shoes

Standing in their shoes

by Chris Hutchinson, 3 months, 3 weeks ago

I’ve been asked more than a few times “what makes a good marketer?”  Like any profession, there are lots of skills, experiences and personal characteristics that can make someone good at marke… Continue Reading »

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The Power of Why - Book Review

The Power of Why - Book Review

by Chris Hutchinson, 4 months ago

In June last year I wrote a blog called “The power of WHY” advising the importance of understanding the emotional reasons behind customer behaviour.

Earlier this year I downloaded a book also cal… Continue Reading »

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Social Media - are you talking or listening?

Social Media - are you talking or listening?

by Chris Hutchinson, 4 months ago

I have just read a very interesting blog on the Marketing Society website by Simon Kemp called "Listen, learn, earn" in which he extolls the value of ‘Social Media Listening’.  He believes that … Continue Reading »

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My Alice in Wonderland moment

My Alice in Wonderland moment

by Gill Hutchinson 2, 4 months, 1 week ago

I’d like to share with you a great book I read this week, which was written by Andrew James, someone I know well in my networking group and who is the senior partner in a Birmingham  accountancy p… Continue Reading »

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Sporting Success!!

Sporting Success!!

by Chris Hutchinson, 4 months, 2 weeks ago

After a disappointing start to the summer, British sportsmen and women have been enjoying a better time in the last week or so – well over a hundred medals at the Commonwealth Games in Glasgow and… Continue Reading »

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Lessons from Dropbox

Lessons from Dropbox

by Chris Hutchinson, 5 months, 2 weeks ago

As a Dropbox user, my attention was captured by an item on the BBC website this week called 'Dropbox and the failures behind it'.  The article is about Drew Houston the founder of Dropbox, the failu… Continue Reading »

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4 tips for emerging entrepreneurs - and the rest of us

4 tips for emerging entrepreneurs - and the rest of us

by Chris Hutchinson, 5 months, 3 weeks ago

I was lucky enough to be present at the BQ Emerging Entrepreneur dinner at Birmingham University on Wednesday evening.  There were some fascinating presentations and the discussions with the 10 shor… Continue Reading »

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3 reasons to know your customers better

3 reasons to know your customers better

by Chris Hutchinson, 6 months ago

On 11th June, the Guardian published an article on the Small Business page of their website  written by James Caan regarding the importance of researching the market (you can read the full article h… Continue Reading »

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And if you don't like football?

And if you don't like football?

by Chris Hutchinson, 6 months, 1 week ago

All of a sudden, every piece of marketing communication seems to be focused around the world cup.  Of course a handful of brands have paid a huge amount of money to sponsor the tournament so you wou… Continue Reading »

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Showing 1 to 25, of 125 Blog Posts found