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Marketing Directors

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Marketing automation

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Blog

Blog


We've been voted Best SME Marketing Company in the West Midlands!

We've been voted Best SME Marketing Company in the West Midlands!

by Gill Hutchinson 2, 2 days, 19 hours ago

As winners of the Corporate Vision Magazines Technology Innovator Award, Aardvark Marketing Consultants Ltd have been recognised as leaders in the West Midlands for Marketing. Almost every aspec… Continue Reading »

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How to sucessfully implement Marketing Automation - webinar

How to sucessfully implement Marketing Automation - webinar

by Gill Hutchinson 2, 4 days, 14 hours ago

79% of the top performing companies have been using marketing automation for more than 2 years.

However, many companies are being tempted into buying the new systems without first putting som… Continue Reading »

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Content is King – too simplistic?

Content is King – too simplistic?

by Gill Hutchinson 2, 2 weeks, 2 days ago

For years, marketing and SEO specialists have been banging the drum of “Content is King”. Although the dominant search engines giants like Google don’t share their algorithms with the general pu… Continue Reading »

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What does it take to win?

What does it take to win?

by Chris Hutchinson, 1 month ago

Beijing, London and now Rio – Team GB just seems to get better and better with established heroes complemented by new stars of track, pool, field, court and course.  As we bask in the joy of the… Continue Reading »

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"I'm playing all the right notes ...

"I'm playing all the right notes ...

by Chris Hutchinson, 1 month, 1 week ago

… but not necessarily in the right order.”

As Eric Morecambe famously said to the great composer and pianist André Previn in the 1971 Morecambe and Wise Christmas show.  Previn had accused hi… Continue Reading »

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Sales take off for software engineering company Argenta with Growth Program

Sales take off for software engineering company Argenta with Growth Program

by Gill Hutchinson 2, 1 month, 1 week ago

Solihull based Argenta aspires to be the market leader in providing bespoke test, measurement, control and automation systems to the aerospace, automotive, and defense industries. This rapidly e… Continue Reading »

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Part on good terms

Part on good terms

by Chris Hutchinson, 1 month, 2 weeks ago

One of my clients was very happy when I visited him on Tuesday morning.  Nothing to do with marketing, but as a lifelong Manchester United fan he had just heard about them signing Paul Pogba for… Continue Reading »

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A ‘hope strategy’ isn’t enough

A ‘hope strategy’ isn’t enough

by Gill Hutchinson 2, 1 month, 3 weeks ago

Whatever your political persuasion, there is now growing evidence that the business community is reacting to the result of the Brexit referendum.
•    The National Institute of Economic and Soc… Continue Reading »

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The Two C’s in Success

The Two C’s in Success

by Chris Hutchinson, 1 month, 4 weeks ago

I had a new experience this week.  I was visiting a professional services company who have been a client for nearly five years, and on entering their offices, one of the team told me they had a … Continue Reading »

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Language no barrier as marketing communications drives new business growth at Ervin Amasteel

Language no barrier as marketing communications drives new business growth at Ervin Amasteel

by Gill Hutchinson 2, 2 months ago

Phil Ripley, Commercial Director at Ervin Amasteel selected us to advise and assist in transforming marketing communications. Together, Phil and Chris Hutchinson achieve their objective to refle… Continue Reading »

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Are you focusing on customers' needs or just selling products?

Are you focusing on customers' needs or just selling products?

by Lizzie Hopkinson, 2 months, 1 week ago

It is easy to get stuck in a rut. To simply carry on doing what one has always done. Indeed it is often good to abide by the “if it ain’t broke don’t fix it” theory, however, the problem comes w… Continue Reading »

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Genuine communication in a virtual world

Genuine communication in a virtual world

by Lizzie Hopkinson, 2 months, 2 weeks ago

​​​​​​As marketers in today’s virtual world it can be all too easy to get swept away into the virtual sea of online communication.


Don’t get me wrong, online marketing is brilli… Continue Reading »

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Fear sells – or does it?

Fear sells – or does it?

by Chris Hutchinson, 2 months, 3 weeks ago

So, here we approaching the end of our first week of Brexit, and the recriminations, celebrations, uncertainty and political turmoil continues unabated.  I’m publicly steering clear of the polit… Continue Reading »

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Group Mentoring – what's so great about it?

Group Mentoring – what's so great about it?

by Gill Hutchinson 2, 3 months, 1 week ago

I wonder how many of you have experienced group mentoring.  Does it sound a bit fluffy and unfocused?  Not in my experience!
I am a great believer in this way of supporting, particularly women … Continue Reading »

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Delegate, but don’t abdicate

Delegate, but don’t abdicate

by Chris Hutchinson, 3 months, 2 weeks ago

For those, like me who are suffering EU Referendum fatigue, please don't panic, while the theme of this week's blog is about taking control, I'm talking about your business and specifically your… Continue Reading »

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Radio Ga Ga

Radio Ga Ga

by Gill Hutchinson 2, 3 months, 3 weeks ago

What’s more important – visual or audio? In 1983 the rock band Queen released this single. It’s theme lamented the demise of the radio program, unable to compete with the new, brash and sexier m… Continue Reading »

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All that glitters is not gold

All that glitters is not gold

by Chris Hutchinson, 4 months ago

You have probably noticed that Shakespeare is getting a lot of airtime at the moment, as the 400th anniversary of his death is commemorated.  Probably influenced by all the events, articles and … Continue Reading »

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Austerity, challenge, change

Austerity, challenge, change

by Gill Hutchinson 2, 4 months ago

The voluntary and community sector is adapting to austerity but huge challenges remain for many organisations.

On Friday I listened to speakers at the Shropshire VCS (Voluntary & Community Se… Continue Reading »

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"She'll have one in red"

"She'll have one in red"

by Gill Hutchinson 2, 4 months, 2 weeks ago

Some experiences are so humiliating that you never forget them. Walking into a car showroom with my husband was one such experience. We sat down in front of the desk and the salesman opposite as… Continue Reading »

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Lies are like cockroaches

Lies are like cockroaches

by Chris Hutchinson, 5 months ago

It used to be “the cheque is in the post”, but with the near demise of cheques and the adoption of electronic communication, that’s something we rarely hear in 2016.  What I do hear is “your cal… Continue Reading »

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How to celebrate a successful project

How to celebrate a successful project

by Gill Hutchinson 2, 5 months, 1 week ago

After nearly 2 years of working with the lovely team at Argenta, it was sad to come to the end of their Growth Accelerator sales and marketing project but there was plenty of success to celebrat… Continue Reading »

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Your learning curve- or curves?

Your learning curve- or curves?

by Chris Hutchinson, 5 months, 2 weeks ago

We’re probably all familiar with the expression ‘learning curve’.  The concept is that in addition to performing our role and meeting objectives etc. we should also be learning something n… Continue Reading »

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Productivity  =  the right mix of quality and quantity

Productivity = the right mix of quality and quantity

by Gill Hutchinson 2, 5 months, 3 weeks ago

One of the joys of working with owners and managers in small companies is watching the speed and effectiveness of innovative changes in their organisation. It means that they can be faster and b… Continue Reading »

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How big will your seedlings grow?

How big will your seedlings grow?

by Lizzie Hopkinson, 6 months ago

Easter is essentially a celebration of hope. The start of spring, the rising sap, the gently breaking buds on the trees, the watery sun beginning to warm up. Hope gets us through the winter and … Continue Reading »

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Storm clouds revealed by budget

Storm clouds revealed by budget

by Gill Hutchinson 2, 6 months, 1 week ago

Storm clouds revealed by the Budget will force taxpayers in Birmingham to work an extra 2 years without pay to balance the country’s books

Birmingham accountants James, Stanley & Co. Limited … Continue Reading »

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Showing 1 to 25, of 215 Blog Posts found