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Blog

Blog


Language no barrier as marketing communications drives new business growth at Ervin Amasteel

Language no barrier as marketing communications drives new business growth at Ervin Amasteel

by Gill Hutchinson 2, 6 days, 1 hour ago

Phil Ripley, Commercial Director at Ervin Amasteel selected us to advise and assist in transforming marketing communications. Together, Phil and Chris Hutchinson achieve their objective to refle… Continue Reading »

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Are you focusing on customers' needs or just selling products?

Are you focusing on customers' needs or just selling products?

by Lizzie Hopkinson, 1 week, 6 days ago

It is easy to get stuck in a rut. To simply carry on doing what one has always done. Indeed it is often good to abide by the “if it ain’t broke don’t fix it” theory, however, the problem comes w… Continue Reading »

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Genuine communication in a virtual world

Genuine communication in a virtual world

by Lizzie Hopkinson, 2 weeks, 6 days ago

​​​​​​As marketers in today’s virtual world it can be all too easy to get swept away into the virtual sea of online communication.


Don’t get me wrong, online marketing is brilli… Continue Reading »

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Fear sells – or does it?

Fear sells – or does it?

by Chris Hutchinson, 4 weeks ago

So, here we approaching the end of our first week of Brexit, and the recriminations, celebrations, uncertainty and political turmoil continues unabated.  I’m publicly steering clear of the polit… Continue Reading »

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Group Mentoring – what's so great about it?

Group Mentoring – what's so great about it?

by Gill Hutchinson 2, 1 month, 1 week ago

I wonder how many of you have experienced group mentoring.  Does it sound a bit fluffy and unfocused?  Not in my experience!
I am a great believer in this way of supporting, particularly women … Continue Reading »

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Delegate, but don’t abdicate

Delegate, but don’t abdicate

by Chris Hutchinson, 1 month, 2 weeks ago

For those, like me who are suffering EU Referendum fatigue, please don't panic, while the theme of this week's blog is about taking control, I'm talking about your business and specifically your… Continue Reading »

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Radio Ga Ga

Radio Ga Ga

by Gill Hutchinson 2, 1 month, 3 weeks ago

What’s more important – visual or audio? In 1983 the rock band Queen released this single. It’s theme lamented the demise of the radio program, unable to compete with the new, brash and sexier m… Continue Reading »

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All that glitters is not gold

All that glitters is not gold

by Chris Hutchinson, 2 months ago

You have probably noticed that Shakespeare is getting a lot of airtime at the moment, as the 400th anniversary of his death is commemorated.  Probably influenced by all the events, articles and … Continue Reading »

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Austerity, challenge, change

Austerity, challenge, change

by Gill Hutchinson 2, 2 months ago

The voluntary and community sector is adapting to austerity but huge challenges remain for many organisations.

On Friday I listened to speakers at the Shropshire VCS (Voluntary & Community Se… Continue Reading »

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"She'll have one in red"

"She'll have one in red"

by Gill Hutchinson 2, 2 months, 2 weeks ago

Some experiences are so humiliating that you never forget them. Walking into a car showroom with my husband was one such experience. We sat down in front of the desk and the salesman opposite as… Continue Reading »

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Lies are like cockroaches

Lies are like cockroaches

by Chris Hutchinson, 3 months ago

It used to be “the cheque is in the post”, but with the near demise of cheques and the adoption of electronic communication, that’s something we rarely hear in 2016.  What I do hear is “your cal… Continue Reading »

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How to celebrate a successful project

How to celebrate a successful project

by Gill Hutchinson 2, 3 months, 1 week ago

After nearly 2 years of working with the lovely team at Argenta, it was sad to come to the end of their Growth Accelerator sales and marketing project but there was plenty of success to celebrat… Continue Reading »

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Your learning curve- or curves?

Your learning curve- or curves?

by Chris Hutchinson, 3 months, 3 weeks ago

We’re probably all familiar with the expression ‘learning curve’.  The concept is that in addition to performing our role and meeting objectives etc. we should also be learning something n… Continue Reading »

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Productivity  =  the right mix of quality and quantity

Productivity = the right mix of quality and quantity

by Gill Hutchinson 2, 3 months, 3 weeks ago

One of the joys of working with owners and managers in small companies is watching the speed and effectiveness of innovative changes in their organisation. It means that they can be faster and b… Continue Reading »

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How big will your seedlings grow?

How big will your seedlings grow?

by Lizzie Hopkinson, 4 months ago

Easter is essentially a celebration of hope. The start of spring, the rising sap, the gently breaking buds on the trees, the watery sun beginning to warm up. Hope gets us through the winter and … Continue Reading »

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Storm clouds revealed by budget

Storm clouds revealed by budget

by Gill Hutchinson 2, 4 months, 1 week ago

Storm clouds revealed by the Budget will force taxpayers in Birmingham to work an extra 2 years without pay to balance the country’s books

Birmingham accountants James, Stanley & Co. Limited … Continue Reading »

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Social media- counting clicks or measuring marketing?

Social media- counting clicks or measuring marketing?

by Gill Hutchinson 2, 4 months, 2 weeks ago

Love it or loathe it, social media is no longer the new kid on the block. Because of its complexity, many business owners and marketers are still struggling to get to grips with measuring the re… Continue Reading »

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Celebrate International Women's Day

Celebrate International Women's Day

by Gill Hutchinson 2, 4 months, 3 weeks ago

The Worcestershire Women 2 Web 2015/16 project will be finishing soon. We'll be celebrating our successes together at our conference on 17th March.

If you'd like to join us, there are a handf… Continue Reading »

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Monitoring does work!

Monitoring does work!

by Gill Hutchinson 2, 4 months, 4 weeks ago

I'm a professional accountant and I must believe that businesses that have proper monthly management accounts are better run than those that don't. However, having seen David demonstrate the val… Continue Reading »

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Ready, steady, blog!

Ready, steady, blog!

by Gill Hutchinson 2, 5 months ago

We frequently advise our clients to either have a blog for their business or, if they already one, start taking their blogging more seriously by making it a regular part of their marketing plan.… Continue Reading »

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Why do prospects make 'bad' decisions?

Why do prospects make 'bad' decisions?

by Chris Hutchinson, 5 months, 1 week ago

Lots of small and medium sized businesses make really great products and offer first rate services.  In many cases they are better than the established big brands, and yet in their desire to cha… Continue Reading »

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Marketing ‘magic’ helps jewellery firm sparkle

Marketing ‘magic’ helps jewellery firm sparkle

by Gill Hutchinson 2, 5 months, 2 weeks ago

The Birmingham Chamber of Commerce today published an article about our work with Tustains Jewellers in Leamington Spa.

Sales had been static at the 120 year old company for a couple of years… Continue Reading »

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Charities stuck between a rock and a hard place

Charities stuck between a rock and a hard place

by Gill Hutchinson 2, 5 months, 2 weeks ago

No charity wants to hit the headlines for mismanagement of finances or aggressive fundraising tactics, yet this is beginning to happen for some of our largest and most respected organisations. C… Continue Reading »

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Big Lottery win for Aardvark charity RSVP

Big Lottery win for Aardvark charity RSVP

by Gill Hutchinson 2, 5 months, 3 weeks ago

The Aardvarks are delighted to share the news that Birmingham charity RSVP have had Lottery success! 

Big Lottery grant enables RSVP to support more survivors of sexual violence in Birmingham… Continue Reading »

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Marketing planning - webinar

Marketing planning - webinar

by Gill Hutchinson 2, 5 months, 3 weeks ago

Making sure your business is running the right marketing activity at the right time in the right way can make a huge difference to return on investment.  Careful planning also helps reduce cost … Continue Reading »

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Showing 1 to 25, of 206 Blog Posts found