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Blog

Blog


So much more than just chocolate

So much more than just chocolate

by Chris Hutchinson, 6 days, 18 hours ago

So Easter is upon us once again and the shops have been full of chocolate eggs, rabbits and chickens for weeks it seems.

I remember as a child one of my relatives (no names to avoid embarrassment… Continue Reading »

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How to get your press releases published

How to get your press releases published

by Gill Hutchinson, 1 week, 5 days ago

What makes a good story? How do I make my business a subject people actually want to read and talk about? There‘s no doubt that good PR can make a huge impact to an SME business but often business o… Continue Reading »

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Which 50%? - variations on a quotation

Which 50%? - variations on a quotation

by Chris Hutchinson, 3 weeks ago

A business owner I spoke to last week reminded me of the famous quote about marketing “I know 50% of my marketing is wasted, the problem is I don’t know which 50%”.

He asked me if I believed this… Continue Reading »

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Price or value?

Price or value?

by Chris Hutchinson, 1 month ago

Following on from Gill’s blog last week, I have been thinking more about pricing, the difference between price and value and the role of marketing in setting and managing pricing and value.

I was… Continue Reading »

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The morals of markets – should we re-invent the rules?

The morals of markets – should we re-invent the rules?

by Gill Hutchinson, 1 month, 1 week ago

We now live a world where almost everything can be bought and sold for profit and where most of us have come to unquestionably accept this principle. It extends way beyond the material goods on disp… Continue Reading »

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Improve the performance of your sales team

Improve the performance of your sales team

by Gill Hutchinson, 1 month, 2 weeks ago

A common gripe I hear from business owners concerns the disappointing performance of their sales team. Meetings to discuss the sales pipeline frequently show a lengthy list of prospects, which the t… Continue Reading »

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The future of pubs - learning for all businesses?

The future of pubs - learning for all businesses?

by Chris Hutchinson, 1 month, 3 weeks ago

I visited the Casual Dining Show this week, primarily to see two of our clients who were exhibiting at the show, but while I was there I listened to a panel discussion titled "Future Directions of t… Continue Reading »

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“Seek first to understand,…

“Seek first to understand,…

by Chris Hutchinson, 2 months ago

… then to be understood”,  Stephen Covey


This is Habit 5 from the famous book “7 Habits of Highly Effective People”.    I want to consider two areas of marketing in which this approach can be a… Continue Reading »

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Keep your marketing legal

Keep your marketing legal

by Chris Hutchinson, 2 months, 1 week ago

An often overlooked aspect of marketing is the need to stay within the law.  Many enthusiastic marketers are unaware of the laws that relate to marketing activity and risk unintentional illegality.

Continue Reading »

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How did we miss that?

How did we miss that?

by Chris Hutchinson, 2 months, 2 weeks ago

In yesterday’s Sunday Times I spotted something strange on page 10 of the Sport section.  In an article about Manchester City, previewing their match against Chelsea tonight, there was meant to be a… Continue Reading »

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How better marketing can increase charity donations

How better marketing can increase charity donations

by Gill Hutchinson, 2 months, 3 weeks ago

The UK Government Behavioural Insights Team (or BIT for short) recently gave some thought as to how Joe Public could be encouraged to be more generous in giving to charities, particularly through us… Continue Reading »

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Wow - what happened?

Wow - what happened?

by Chris Hutchinson, 2 months, 4 weeks ago

Woolworths, HMV, Ratners, PanAm, Blockbuster, Comet ...

Big name brands that suddenly disappeared from our lives in recent years (OK PanAm and Ratner weren't that recent!). How does a strong, in … Continue Reading »

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Do your funnels leak or filter?

Do your funnels leak or filter?

by Chris Hutchinson, 3 months ago

Sales and marketing often use the concept of a funnel to describe the process by which opportunities turn into customers. The shape of the funnel represents the numerical relationship between the qu… Continue Reading »

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Online and Offline combination is the key

Online and Offline combination is the key

by Chris Hutchinson, 3 months, 2 weeks ago

On Thursday John Lewis reported strong Christmas results, like for like sales up 6.9% vs. the previous year.  Whilst on-line sales were up a huge 23%, I was interested to see that Andy Street, the M… Continue Reading »

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2014 - The Year of Effective Marketing

2014 - The Year of Effective Marketing

by Chris Hutchinson, 4 months ago

That's my New Year Resolution for Aardvark Marketing Consultants.

In 2013 we have piloted a new approach to B2B marketing for two clients (many thanks to them for their bravery, patience and comm… Continue Reading »

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Make your business a winner

Make your business a winner

by Gill Hutchinson, 4 months, 1 week ago

Our Aardvark Marketing Club session this week was about planning - usually a subject guaranteed to put everyone to sleep!

 To kick off the session we discussed who in the room already had a busin… Continue Reading »

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Out with the old, in with the new

Out with the old, in with the new

by Chris Hutchinson, 4 months, 2 weeks ago

As the Christmas and New Year break marches ever nearer, for many of us in business it signals that period in the calendar when we aim to complete some things and start thinking about what we do nex… Continue Reading »

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Are you sitting on a goldmine?

Are you sitting on a goldmine?

by Gill Hutchinson, 5 months ago

It’s such a privilege to work with some of Worcestershire finest charities and social enterprise companies through the county’s Changing Futures Fund. Each client is different but they are all extre… Continue Reading »

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Why do websites take so long?

Why do websites take so long?

by Chris Hutchinson, 4 months, 3 weeks ago

I had two meetings with clients yesterday about websites, and a discussion point in both meetings was how much longer it had taken to build their new website than they initially expected.

When I … Continue Reading »

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FSB & Worcester University debate, 14th November, 2013

by Gill Hutchinson, 4 months, 4 weeks ago

Gill Hutchinson with fellow panellists Michelle Mills-Porter, Dale Parminter,Chris Boulton and presenter Dr Emma Philpott after the lively FSB Annual debate, "Are Entrepreneurs Born or Made?"

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How do we build trust?

How do we build trust?

by Chris Hutchinson, 5 months, 1 week ago

I am indebted this week to Seth Godin for inspiring my blog with his own blog last week on the subject of trust.  He identified 12 factors that help us decide whether or not to even engage with a pi… Continue Reading »

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Click & collect turns the tables in the High Street versus e-commerce rivalry

Click & collect turns the tables in the High Street versus e-commerce rivalry

by Gill Hutchinson, 5 months, 3 weeks ago

Tustains Jewellers in Leamington Spa launch their new click & collect service this week.

Tustains are in good company as many of our national chains of high street retailers are adding ‘click and… Continue Reading »

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Communication that sells

Communication that sells

by Chris Hutchinson, 6 months ago

If you have ever wondered why some communications and communication channels work better than others at generating sales and whether it’s inherent in the nature of those channels or just the way you… Continue Reading »

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Get close up and personal- why snail mail is better than e-mail

Get close up and personal- why snail mail is better than e-mail

by Gill Hutchinson, 6 months ago

We all know the story of the Hare and the Tortoise, it’s as old as …..well ….. Aesop’s fables. Our hero, the slow, boring but goal-focused Tortoise wins the race against the more glamorous but fligh… Continue Reading »

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5 thought provoking questions about sales

5 thought provoking questions about sales

by Chris Hutchinson, 5 months, 2 weeks ago

I have just got back from a fantastic day at the Sandler UK Client Summit near Oxford.  Lots of great speakers, exhibitors and attendees made for a very valuable, thought provoking day.

The first… Continue Reading »

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Showing 1 to 25, of 94 Blog Posts found