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Blog

Blog


Top tips for getting your prices right

Top tips for getting your prices right

by Gill Hutchinson 2, 5 days, 2 hours ago

Pricing strategy is undoubtedly the Cinderella of the marketing toolkit. Whilst managers get excited about developing new products or services, and everyone in the company has a view about promo… Continue Reading »

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Snatching defeat from the jaws of victory

Snatching defeat from the jaws of victory

by Gill Hutchinson 2, 2 weeks, 5 days ago

Imagine this situation:
Your biggest customer, on whom you depend heavily for sales and profit announce that they are going to review all their suppliers for the products and services you sell … Continue Reading »

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Stop Working Below Your Pay Grade 

Stop Working Below Your Pay Grade 

by Gill Hutchinson 2, 3 weeks, 6 days ago

There are three main resources in business: money, people and time. The only one under our control is time. Yet, no matter what you do, it continues to pass. Although there is nothing you can do… Continue Reading »

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Rugby Business Network  launches in Worcester

Rugby Business Network launches in Worcester

by Gill Hutchinson 2, 1 month ago

We are really excited to be involved in the launch of the new Rugby Business Network at Worcester Warriors Sixways on Tuesday, 20th June, when we’ll be watching the Lions vs Chiefs game - the la… Continue Reading »

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Have you got a Marketing Camel ?

Have you got a Marketing Camel ?

by Chris Hutchinson, 1 month, 1 week ago

There is an old saying that “a camel is a horse designed by a committee”.  Lots of features which individually make good sense, offering additional benefits, but when you put it all together, it… Continue Reading »

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Getting to your 'more'

Getting to your 'more'

by Gill Hutchinson 2, 1 month, 2 weeks ago

In my most recent blog*, I covered the subject of marketing objectives, suggesting that very often they begin with or heavily feature the word “more” and challenging you to define your “more”(s)… Continue Reading »

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What's your genuine passion?

What's your genuine passion?

by Gill Hutchinson 2, 1 month, 3 weeks ago

What gets you out of bed in the morning? Are you chomping at the bit from the outset or does it take you several cups of strong coffee to get going? This week I’ve had the privilege to work with… Continue Reading »

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Book Review: Content Inc. by Joe Pulizzi

Book Review: Content Inc. by Joe Pulizzi

by Lizzie Hopkinson, 2 months ago

Even in today’s fast-paced world, there is still a place for books. Especially good books. Content Inc. is one such book. To sit down and read a book makes us focus, and concentrate on how our… Continue Reading »

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How to get to grips with content marketing - webinar

How to get to grips with content marketing - webinar

by Gill Hutchinson 2, 2 months, 2 weeks ago

Why have content marketing as part of your marketing plan?

In this webinar we will be outlining a strategic marketing approach focused on creating and distributing valuable, relevant and cons… Continue Reading »

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What’s your ‘more’?

What’s your ‘more’?

by Chris Hutchinson, 2 months, 3 weeks ago

In his 1989 book ‘The Seven Habits of Highly Effective People’, Steven Covey selects as his second habit ‘Begin with the End in Mind’.  It’s one of my favourites, and I do try to adhere to it wh… Continue Reading »

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Worcestershire Business Accelerator Programme

Worcestershire Business Accelerator Programme

by Gill Hutchinson 2, 3 months ago

De-Mystifying Growth Support and Grants in Worcestershire by Business Accelerator - event on Thursday 6th April

This free event is being organised by Worcestershire Business Central and BizSm… Continue Reading »

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It won’t happen to me …

It won’t happen to me …

by Chris Hutchinson, 3 months ago

… but what if it did?

There is no doubt, life and business is full of risks.  If we stopped to think about all the things that could happen it would probably paralyse us with fear, but of cours… Continue Reading »

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Have you heard the one about the agency who…..

Have you heard the one about the agency who…..

by Gill Hutchinson 2, 3 months, 1 week ago

For many business managers, if you mention the word ‘agency’ they’ll run a mile. We have a fearsome reputation akin to estate agents, investment bankers and salespeople. We’re expensive. We don’… Continue Reading »

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The little guy and broken tax revenues

The little guy and broken tax revenues

by Gill Hutchinson 2, 3 months, 2 weeks ago

The Chancellor has a valid point, one that the Institute of Fiscal Studies (IFS) confirms. Self-employed workers in the UK pay, on average, less tax than employed workers. As the trend increases… Continue Reading »

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How to avoid a blind leap of faith

How to avoid a blind leap of faith

by Gill Hutchinson 2, 3 months, 3 weeks ago

What do I want to achieve? So often, in business as in life, we do things out of habit. Nothing wrong with that. Most of us like to have habits which give us a comforting sense of the familiar o… Continue Reading »

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It's all about the brief

It's all about the brief

by Chris Hutchinson, 4 months ago

In over 30 years of working with marketing creatives from the big London advertising agencies to local printers and one man band web companies, one of the most powerful rules I have learned is t… Continue Reading »

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Women2Web - free email marketing course

Women2Web - free email marketing course

by Gill Hutchinson 2, 4 months, 2 weeks ago

Ladies - there are 3 places left for Thursday's free email marketing course!

Book with this link
http://www.business-central.co.uk/events/women2web-email-marketing-2/

A guide to more effe… Continue Reading »

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Your One-Page Strategic Plan

Your One-Page Strategic Plan

by Gill Hutchinson 2, 5 months, 1 week ago

The One-Page Strategic Plan: It is great to have a dream for our business – but without a plan it will remain just that!
In this blog Kevin will take you through a simple one-page strategic pla… Continue Reading »

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Resolutions broken already?

Resolutions broken already?

by Gill Hutchinson 2, 5 months, 3 weeks ago

January is the only time in the year when I’m unable to book the classes I love at my gym. I know that it’s temporary because many of the additional people booking in will have run out of willpo… Continue Reading »

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2016: What a Year

2016: What a Year

by Chris Hutchinson, 6 months, 1 week ago

As 2016 draws to a close, reviews of the calendar year are everywhere, and rarely can there have been such a wealth of stories to draw from.  Whether it’s the sad deaths of many famous people, w… Continue Reading »

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Aardvark Marketing expand their PR services

Aardvark Marketing expand their PR services

by Gill Hutchinson 2, 6 months, 2 weeks ago

Aardvark Marketing Consultants Ltd, voted the Best SME Marketing Company in the West Midlands 2016, are expanding their offering to include PR support as a stand-alone service. Over the past 5 y… Continue Reading »

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Grab a grant

Grab a grant

by Gill Hutchinson 2, 6 months, 2 weeks ago

There are several new initiatives designed to support growth for West Midlands businesses, so we thought we would share some of the programmes. For more information please call us  on 0121 222 5… Continue Reading »

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Go Think, Go Do

Go Think, Go Do

by Gill Hutchinson 2, 6 months, 4 weeks ago

“Begin with the end in mind” – how very perceptive that quote from Steven Covey is! Yesterday I spent a great day at Entrepreneurial Spark in Birmingham. In the morning, I mentored 3 business le… Continue Reading »

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Always be a big fish

Always be a big fish

by Chris Hutchinson, 7 months ago

Are you a big fish in a small pond, or a small fish in a big pond?

Generally, it’s better to dominate a niche than be a small player in a bigger marketplace.  Brand leadership tends to be sel… Continue Reading »

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Big data - what should the average business know?

Big data - what should the average business know?

by Gill Hutchinson 2, 7 months, 1 week ago

Analytics and Big Data – the terms are out there and run off the tongues of techno-geeks and many consultants very easily, but what are they and should the average small business be worrying abo… Continue Reading »

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Showing 1 to 25, of 246 Blog Posts found