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Blog

Blog


Book Review: Content Inc. by Joe Pulizzi

Book Review: Content Inc. by Joe Pulizzi

by Lizzie Hopkinson, 2 days, 10 hours ago

Even in today’s fast-paced world, there is still a place for books. Especially good books. Content Inc. is one such book. To sit down and read a book makes us focus, and concentrate on how our… Continue Reading »

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How to get to grips with content marketing - webinar

How to get to grips with content marketing - webinar

by Gill Hutchinson 2, 2 weeks, 3 days ago

Why have content marketing as part of your marketing plan?

In this webinar we will be outlining a strategic marketing approach focused on creating and distributing valuable, relevant and cons… Continue Reading »

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What’s your ‘more’?

What’s your ‘more’?

by Chris Hutchinson, 3 weeks, 2 days ago

In his 1989 book ‘The Seven Habits of Highly Effective People’, Steven Covey selects as his second habit ‘Begin with the End in Mind’.  It’s one of my favourites, and I do try to adhere to it wh… Continue Reading »

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Worcestershire Business Accelerator Programme

Worcestershire Business Accelerator Programme

by Gill Hutchinson 2, 1 month ago

De-Mystifying Growth Support and Grants in Worcestershire by Business Accelerator - event on Thursday 6th April

This free event is being organised by Worcestershire Business Central and BizSm… Continue Reading »

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It won’t happen to me …

It won’t happen to me …

by Chris Hutchinson, 1 month ago

… but what if it did?

There is no doubt, life and business is full of risks.  If we stopped to think about all the things that could happen it would probably paralyse us with fear, but of cours… Continue Reading »

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Have you heard the one about the agency who…..

Have you heard the one about the agency who…..

by Gill Hutchinson 2, 1 month, 2 weeks ago

For many business managers, if you mention the word ‘agency’ they’ll run a mile. We have a fearsome reputation akin to estate agents, investment bankers and salespeople. We’re expensive. We don’… Continue Reading »

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The little guy and broken tax revenues

The little guy and broken tax revenues

by Gill Hutchinson 2, 1 month, 3 weeks ago

The Chancellor has a valid point, one that the Institute of Fiscal Studies (IFS) confirms. Self-employed workers in the UK pay, on average, less tax than employed workers. As the trend increases… Continue Reading »

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How to avoid a blind leap of faith

How to avoid a blind leap of faith

by Gill Hutchinson 2, 1 month, 3 weeks ago

What do I want to achieve? So often, in business as in life, we do things out of habit. Nothing wrong with that. Most of us like to have habits which give us a comforting sense of the familiar o… Continue Reading »

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It's all about the brief

It's all about the brief

by Chris Hutchinson, 2 months ago

In over 30 years of working with marketing creatives from the big London advertising agencies to local printers and one man band web companies, one of the most powerful rules I have learned is t… Continue Reading »

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Women2Web - free email marketing course

Women2Web - free email marketing course

by Gill Hutchinson 2, 2 months, 2 weeks ago

Ladies - there are 3 places left for Thursday's free email marketing course!

Book with this link
http://www.business-central.co.uk/events/women2web-email-marketing-2/

A guide to more effe… Continue Reading »

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Your One-Page Strategic Plan

Your One-Page Strategic Plan

by Gill Hutchinson 2, 3 months, 1 week ago

The One-Page Strategic Plan: It is great to have a dream for our business – but without a plan it will remain just that!
In this blog Kevin will take you through a simple one-page strategic pla… Continue Reading »

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Resolutions broken already?

Resolutions broken already?

by Gill Hutchinson 2, 3 months, 3 weeks ago

January is the only time in the year when I’m unable to book the classes I love at my gym. I know that it’s temporary because many of the additional people booking in will have run out of willpo… Continue Reading »

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2016: What a Year

2016: What a Year

by Chris Hutchinson, 4 months, 1 week ago

As 2016 draws to a close, reviews of the calendar year are everywhere, and rarely can there have been such a wealth of stories to draw from.  Whether it’s the sad deaths of many famous people, w… Continue Reading »

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Aardvark Marketing expand their PR services

Aardvark Marketing expand their PR services

by Gill Hutchinson 2, 4 months, 2 weeks ago

Aardvark Marketing Consultants Ltd, voted the Best SME Marketing Company in the West Midlands 2016, are expanding their offering to include PR support as a stand-alone service. Over the past 5 y… Continue Reading »

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Grab a grant

Grab a grant

by Gill Hutchinson 2, 4 months, 3 weeks ago

There are several new initiatives designed to support growth for West Midlands businesses, so we thought we would share some of the programmes. For more information please call us  on 0121 222 5… Continue Reading »

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Go Think, Go Do

Go Think, Go Do

by Gill Hutchinson 2, 4 months, 4 weeks ago

“Begin with the end in mind” – how very perceptive that quote from Steven Covey is! Yesterday I spent a great day at Entrepreneurial Spark in Birmingham. In the morning, I mentored 3 business le… Continue Reading »

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Always be a big fish

Always be a big fish

by Chris Hutchinson, 5 months ago

Are you a big fish in a small pond, or a small fish in a big pond?

Generally, it’s better to dominate a niche than be a small player in a bigger marketplace.  Brand leadership tends to be sel… Continue Reading »

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Big data - what should the average business know?

Big data - what should the average business know?

by Gill Hutchinson 2, 5 months, 1 week ago

Analytics and Big Data – the terms are out there and run off the tongues of techno-geeks and many consultants very easily, but what are they and should the average small business be worrying abo… Continue Reading »

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What’s the real question?

What’s the real question?

by Chris Hutchinson, 5 months, 3 weeks ago

I was at a conference this morning where the guest keynote speaker was a cabinet minister and local MP.  After a short speech, he asked the audience for questions, some of which were quite point… Continue Reading »

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How to identify the gaps in your Marketing - webinar

How to identify the gaps in your Marketing - webinar

by Gill Hutchinson 2, 6 months ago

If there are gaps in your marketing, you’ll often aim to fix those gaps by updating your website, getting to grips with social media or creating a new brochure. But this isn’t necessarily the be… Continue Reading »

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When will it be the right time?

When will it be the right time?

by Chris Hutchinson, 6 months, 1 week ago

You’ve identified a potential new customer, you’ve battled through out of office messages, voicemail and gatekeepers to speak to the decision maker, you’ve won some time for a face to face meeti… Continue Reading »

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10 rules for great mentoring

10 rules for great mentoring

by Gill Hutchinson 2, 6 months, 2 weeks ago

For the last 6 months I’ve been privileged to be one of the specialist mentors at E-Spark in Birmingham, which Aardvark Marketing support as part of our Corporate Social Responsibility activitie… Continue Reading »

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9/10 consumers don't understand

9/10 consumers don't understand

by Gill Hutchinson 2, 6 months, 3 weeks ago

Consumers are worried about the collection and use of their personal data by business. That’s confirmed by the latest Chartered Institute of Marketing (CIM) survey* of 2,245 consumers when they … Continue Reading »

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Is customer service truly at the heart of your business?

Is customer service truly at the heart of your business?

by Gill Hutchinson 2, 7 months ago

I recently had a celebration meal at a top name restuarant in Birmingham and whilst the food was very good, the service was quite poor, certainly not what I was expecting and probably not what t… Continue Reading »

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We've been voted Best SME Marketing Company in the West Midlands!

We've been voted Best SME Marketing Company in the West Midlands!

by Gill Hutchinson 2, 7 months, 1 week ago

As winners of the Corporate Vision Magazines Technology Innovator Award, Aardvark Marketing Consultants Ltd have been recognised as leaders in the West Midlands for Marketing. Almost every aspec… Continue Reading »

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Showing 1 to 25, of 239 Blog Posts found