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Blog

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Social Media - are you talking or listening?

Social Media - are you talking or listening?

by Chris Hutchinson, 5 days, 7 hours ago

I have just read a very interesting blog on the Marketing Society website by Simon Kemp called "Listen, learn, earn" in which he extolls the value of ‘Social Media Listening’.  He believes that … Continue Reading »

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My Alice in Wonderland moment

My Alice in Wonderland moment

by Gill Hutchinson 2, 1 week, 5 days ago

I’d like to share with you a great book I read this week, which was written by Andrew James, someone I know well in my networking group and who is the senior partner in a Birmingham  accountancy p… Continue Reading »

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Sporting Success!!

Sporting Success!!

by Chris Hutchinson, 2 weeks, 5 days ago

After a disappointing start to the summer, British sportsmen and women have been enjoying a better time in the last week or so – well over a hundred medals at the Commonwealth Games in Glasgow and… Continue Reading »

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Lessons from Dropbox

Lessons from Dropbox

by Chris Hutchinson, 1 month, 2 weeks ago

As a Dropbox user, my attention was captured by an item on the BBC website this week called 'Dropbox and the failures behind it'.  The article is about Drew Houston the founder of Dropbox, the failu… Continue Reading »

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4 tips for emerging entrepreneurs - and the rest of us

4 tips for emerging entrepreneurs - and the rest of us

by Chris Hutchinson, 1 month, 3 weeks ago

I was lucky enough to be present at the BQ Emerging Entrepreneur dinner at Birmingham University on Wednesday evening.  There were some fascinating presentations and the discussions with the 10 shor… Continue Reading »

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3 reasons to know your customers better

3 reasons to know your customers better

by Chris Hutchinson, 2 months ago

On 11th June, the Guardian published an article on the Small Business page of their website  written by James Caan regarding the importance of researching the market (you can read the full article h… Continue Reading »

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And if you don't like football?

And if you don't like football?

by Chris Hutchinson, 2 months, 1 week ago

All of a sudden, every piece of marketing communication seems to be focused around the world cup.  Of course a handful of brands have paid a huge amount of money to sponsor the tournament so you wou… Continue Reading »

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Beware the race to the bottom

Beware the race to the bottom

by Gill Hutchinson 2, 2 months, 3 weeks ago

Price competitiveness - it’s a topic that always guarantees an interesting discussion with a client but one that is fraught with danger. You can see how easy the temptation is. “If we lower our pric… Continue Reading »

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Just how famous do you want to be?

Just how famous do you want to be?

by Chris Hutchinson, 2 months, 3 weeks ago

Sellotape, Hoover, Frisbee, Coke …

It’s tempting to think or even say “We want to be the Sellotape of our market.”  Meaning, we want to dominate people’s thoughts of our product category to such … Continue Reading »

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New media, same old message

New media, same old message

by Chris Hutchinson, 2 months, 4 weeks ago

Is it just me, or are there really lots of quite poor communication from companies on social media these days?

Tweets and posts that look like they were written by someone else, and probably were… Continue Reading »

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“They just don’t get it”

“They just don’t get it”

by Chris Hutchinson, 3 months, 1 week ago

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“We’re living in a mad world”

“We’re living in a mad world”

by Gill Hutchinson 2, 3 months, 2 weeks ago

Have you seen the video  “Did you know: Shift happens” ? This is quite old now but I still vividly remember first seeing it 5 years ago when I was teaching for a living. As teachers we were asked wh… Continue Reading »

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In with the "new" and out with the "classic"

In with the "new" and out with the "classic"

by Chris Hutchinson, 3 months, 3 weeks ago

It was April the 23rd yesterday; St George’s day when the red and white flag flies on churches and municipal buildings across England.  It’s a memorable day for another ‘red and white’ brand too.

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So much more than just chocolate

So much more than just chocolate

by Chris Hutchinson, 4 months ago

So Easter is upon us once again and the shops have been full of chocolate eggs, rabbits and chickens for weeks it seems.

I remember as a child one of my relatives (no names to avoid embarrassment… Continue Reading »

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How to get your press releases published

How to get your press releases published

by , 4 months, 1 week ago

What makes a good story? How do I make my business a subject people actually want to read and talk about? There‘s no doubt that good PR can make a huge impact to an SME business but often business o… Continue Reading »

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Which 50%? - variations on a quotation

Which 50%? - variations on a quotation

by Chris Hutchinson, 4 months, 2 weeks ago

A business owner I spoke to last week reminded me of the famous quote about marketing “I know 50% of my marketing is wasted, the problem is I don’t know which 50%”.

He asked me if I believed this… Continue Reading »

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Price or value?

Price or value?

by Chris Hutchinson, 5 months ago

Following on from Gill’s blog last week, I have been thinking more about pricing, the difference between price and value and the role of marketing in setting and managing pricing and value.

I was… Continue Reading »

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The morals of markets – should we re-invent the rules?

The morals of markets – should we re-invent the rules?

by , 5 months, 1 week ago

We now live a world where almost everything can be bought and sold for profit and where most of us have come to unquestionably accept this principle. It extends way beyond the material goods on disp… Continue Reading »

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Improve the performance of your sales team

Improve the performance of your sales team

by , 5 months, 2 weeks ago

A common gripe I hear from business owners concerns the disappointing performance of their sales team. Meetings to discuss the sales pipeline frequently show a lengthy list of prospects, which the t… Continue Reading »

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The future of pubs - learning for all businesses?

The future of pubs - learning for all businesses?

by Chris Hutchinson, 5 months, 3 weeks ago

I visited the Casual Dining Show this week, primarily to see two of our clients who were exhibiting at the show, but while I was there I listened to a panel discussion titled "Future Directions of t… Continue Reading »

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“Seek first to understand,…

“Seek first to understand,…

by Chris Hutchinson, 5 months, 4 weeks ago

… then to be understood”,  Stephen Covey


This is Habit 5 from the famous book “7 Habits of Highly Effective People”.    I want to consider two areas of marketing in which this approach can be a… Continue Reading »

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Keep your marketing legal

Keep your marketing legal

by Chris Hutchinson, 6 months ago

An often overlooked aspect of marketing is the need to stay within the law.  Many enthusiastic marketers are unaware of the laws that relate to marketing activity and risk unintentional illegality.

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How did we miss that?

How did we miss that?

by Chris Hutchinson, 6 months, 2 weeks ago

In yesterday’s Sunday Times I spotted something strange on page 10 of the Sport section.  In an article about Manchester City, previewing their match against Chelsea tonight, there was meant to be a… Continue Reading »

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How better marketing can increase charity donations

How better marketing can increase charity donations

by , 6 months, 3 weeks ago

The UK Government Behavioural Insights Team (or BIT for short) recently gave some thought as to how Joe Public could be encouraged to be more generous in giving to charities, particularly through us… Continue Reading »

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Wow - what happened?

Wow - what happened?

by Chris Hutchinson, 6 months, 3 weeks ago

Woolworths, HMV, Ratners, PanAm, Blockbuster, Comet ...

Big name brands that suddenly disappeared from our lives in recent years (OK PanAm and Ratner weren't that recent!). How does a strong, in … Continue Reading »

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Showing 1 to 25, of 107 Blog Posts found