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Marketing MOT

How good is your marketing? Our independent grading shows where you can improve

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Marketing Directors

Is your marketing out of control? A part-time marketing director will make the right choices

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Sales Generator

How effective is your marketing? Would your sales team like a predictable flow of leads?

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Marketing Club

Want to be better at marketing? Practical hints and tips on a wide range of subjects

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Blog

Blog


Ouch! That hurt

Ouch! That hurt

by Gill Hutchinson 2, 1 day, 2 hours ago

Marketers have been in the news recently for many of the wrong reasons, usually when we’ve allowed the use of big data or social media to get us over-excited. Here are three recent examples you may … Continue Reading »

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Growth Accelerator – does what it says on the tin

Growth Accelerator – does what it says on the tin

by Chris Hutchinson, 6 days, 19 hours ago

Earlier this week I attended a Growth Accelerator briefing event in West Bromwich, where we learned some interesting facts about what the programme has delivered to date and some exciting news about… Continue Reading »

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Message received... and understood?

Message received... and understood?

by Gill Hutchinson 2, 1 week, 6 days ago

In marketing as well as in other business communication, it’s really easy to think that sending out a message equates to the recipient understanding it clearly. One of the issues that business peopl… Continue Reading »

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Customer referrals on Friday 13th?

Customer referrals on Friday 13th?

by Chris Hutchinson, 2 weeks, 6 days ago

Today isn’t a great day for anyone who is superstitious.  In fact they are probably reading this with their fingers crossed, making sure no umbrellas get opened in the office and watching out for bl… Continue Reading »

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Are you engaging your audience?

Are you engaging your audience?

by Chris Hutchinson, 3 weeks, 6 days ago

We probably all accept that getting a marketing message in front of someone is only the first hurdle; we need our content to engage the reader for maximum effect.  Buying the right advertising spot … Continue Reading »

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Thorough diagnosis before prescription

Thorough diagnosis before prescription

by Chris Hutchinson, 1 month ago

I visited my local GP surgery earlier this week with a minor ailment (I cracked a rib at the weekend), and reflecting on the experience afterwards a few points stood out in my mind:

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Does your pipeline gush or dribble?

Does your pipeline gush or dribble?

by Chris Hutchinson, 1 month, 1 week ago

If you have a sales pipeline that consistently delivers on or above target levels of new customers, sales and profit please read no further - this blog will have nothing to help you.

If, however … Continue Reading »

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How to avoid the empty chairs

How to avoid the empty chairs

by Gill Hutchinson 2, 1 month, 2 weeks ago


It may just be me, but I’ve observed recently that it is becoming more challenging to plan and organise successful events.  There are many good reasons for companies to invest their time and effor… Continue Reading »

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Midlands LabVIEW user group forum

Midlands LabVIEW user group forum

by Gill Hutchinson 2, 1 month, 3 weeks ago

On Tuesday, 13th January, the second Midlands LabVIEW user group forum takes place at TRW Conekt Technical Centre on Stratford Road in Solihull. This is a free event for any National Instruments Lab… Continue Reading »

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Kickstart your business in 2015 with the “Breaking barriers, building success”event

Kickstart your business in 2015 with the “Breaking barriers, building success”event

by Gill Hutchinson 2, 1 month, 4 weeks ago

The business experts at MRE are organising a day of inspiration and help for Worcestershire small businesses and social enterprises on Friday, 16th January at St George’s Hall in Load Street, Bewdle… Continue Reading »

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'Tis the season to be planning

'Tis the season to be planning

by Chris Hutchinson, 2 months, 2 weeks ago

I know there are more important things to do at Christmas, but it is also traditionally the time of year when business leaders think about their ambitions for the year about to start.

Seth Godin publ… Continue Reading »

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Do you really need a marketing director?

Do you really need a marketing director?

by Gill Hutchinson 2, 2 months, 3 weeks ago

Most small and medium sized businesses don't employ a full time marketing director, but are they missing out on some valuable input to their business?

A full time marketing director is likely to … Continue Reading »

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Should Felipe have been fired?

Should Felipe have been fired?

by Chris Hutchinson, 3 months ago

I haven’t yet watched “You’ve been fired” so I don’t know what Dara, his panel and the audience felt about the latest firing, but there was certainly a lot more debate than usual in my hou… Continue Reading »

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Is your marketing good, bad or ugly?

Is your marketing good, bad or ugly?

by Chris Hutchinson, 3 months, 1 week ago

It’s not always easy to benchmark our own performance – some of us can be overly self-critical, others are perhaps not tough enough on themselves.  In some instances, it’s just hard to know wh… Continue Reading »

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Top tips to improve writing for business

Top tips to improve writing for business

by Gill Hutchinson 2, 3 months, 2 weeks ago

Part of my job is to write. A skill I’ve never been formally taught. I compose copy for my own business but usually I’m writing marketing content for my clients. Content that will get used in ma… Continue Reading »

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Ready ... Aim ... Fire

Ready ... Aim ... Fire

by Chris Hutchinson, 3 months, 4 weeks ago

Apologies if you were hoping to read more about the explosion of firings in the latest series of The Apprentice, where Lord Sugar's finger has been working overtime in the first few programmes.

This … Continue Reading »

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Marketing Automation – it’s not just about the IT

Marketing Automation – it’s not just about the IT

by Chris Hutchinson, 4 months ago

There is a lot of discussion at the moment about Marketing Automation and how powerful it could be.

Many system vendors are quoting such huge increases in lead generation, conversion rates and return… Continue Reading »

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"Call me in 6 months"

"Call me in 6 months"

by Chris Hutchinson, 4 months, 1 week ago

If you are a B2B business, selling to other companies, the chances are your sales people hear this response from their prospects all too often.

You have exactly the product or service the prospect ne… Continue Reading »

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It only works if you use it

It only works if you use it

by Chris Hutchinson, 4 months, 2 weeks ago

I was re-listening to some Sandler sales training CDs in my car recently and came across the story about the airforce pilots being introduced to a new fighter plane.  As part of their training, they… Continue Reading »

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Marketing, Miracle Diet Pills and the Lottery

Marketing, Miracle Diet Pills and the Lottery

by Chris Hutchinson, 4 months, 3 weeks ago

Have you heard the story about the business owner who created a Facebook page and doubled his business overnight? Or the start-up that grew to a half million pound turnover purely through Pay Per Cl… Continue Reading »

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Women2Web and WiRE event, Bewdley, 11th October

Women2Web and WiRE event, Bewdley, 11th October

by Gill Hutchinson 2, 4 months, 3 weeks ago

Women in Business around the county are invited to come to our next free event on October 11th.  Gill Hutchinson from Aardvark Marketing will be speaking with us about how she uses technology to pro… Continue Reading »

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Women2Web and WiRE event, Malvern, 9th October

Women2Web and WiRE event, Malvern, 9th October

by Gill Hutchinson 2, 4 months, 4 weeks ago

Women in Business around the county are invited to come to our next free event on October  9th.  Gill Hutchinson from Aardvark Marketing will be speaking with us about how she uses technology to pro… Continue Reading »

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Does spelling, grammar and punctuation really matter?

Does spelling, grammar and punctuation really matter?

by Chris Hutchinson, 5 months ago

“More choice, less calories.”

So says the advertisement for Coca-Cola™ that ran in the Sunday newspaper I read last weekend.  Having just typed it, I can see that not only does it look poor gra… Continue Reading »

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Marketing – all fluff and risk?

Marketing – all fluff and risk?

by Chris Hutchinson, 5 months, 1 week ago

I know it’s a cliché, but for too many business owners, marketing does still feel too much like a gamble on hard to measure, subjective and expensive activities.  Does it have to be like this?

Tru… Continue Reading »

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Would you place a bet on “Yes” or “No”?

Would you place a bet on “Yes” or “No”?

by Gill Hutchinson 2, 5 months, 2 weeks ago

I’m writing this on Wednesday, 17th September, the day before the Scottish Independence vote, so we don’t have long to wait before we’ll know whether the pollsters are getting it right or are … Continue Reading »

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Showing 1 to 25, of 135 Blog Posts found