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Blog

Blog


Go Think, Go Do

Go Think, Go Do

by Gill Hutchinson 2, 9 hours, 38 minutes ago

“Begin with the end in mind” – how very perceptive that quote from Steven Covey is! Yesterday I spent a great day at Entrepreneurial Spark in Birmingham. In the morning, I mentored 3 business le… Continue Reading »

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Always be a big fish

Always be a big fish

by Chris Hutchinson, 1 week ago

Are you a big fish in a small pond, or a small fish in a big pond?

Generally, it’s better to dominate a niche than be a small player in a bigger marketplace.  Brand leadership tends to be self-… Continue Reading »

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Big data - what should the average business know?

Big data - what should the average business know?

by Gill Hutchinson 2, 1 week, 3 days ago

Analytics and Big Data – the terms are out there and run off the tongues of techno-geeks and many consultants very easily, but what are they and should the average small business be worrying abo… Continue Reading »

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What’s the real question?

What’s the real question?

by Chris Hutchinson, 4 weeks ago

I was at a conference this morning where the guest keynote speaker was a cabinet minister and local MP.  After a short speech, he asked the audience for questions, some of which were quite point… Continue Reading »

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How to identify the gaps in your Marketing - webinar

How to identify the gaps in your Marketing - webinar

by Gill Hutchinson 2, 1 month, 1 week ago

If there are gaps in your marketing, you’ll often aim to fix those gaps by updating your website, getting to grips with social media or creating a new brochure. But this isn’t necessarily the be… Continue Reading »

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When will it be the right time?

When will it be the right time?

by Chris Hutchinson, 1 month, 1 week ago

You’ve identified a potential new customer, you’ve battled through out of office messages, voicemail and gatekeepers to speak to the decision maker, you’ve won some time for a face to face meeti… Continue Reading »

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10 rules for great mentoring

10 rules for great mentoring

by Gill Hutchinson 2, 1 month, 2 weeks ago

For the last 6 months I’ve been privileged to be one of the specialist mentors at E-Spark in Birmingham, which Aardvark Marketing support as part of our Corporate Social Responsibility activitie… Continue Reading »

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9/10 consumers don't understand

9/10 consumers don't understand

by Gill Hutchinson 2, 1 month, 3 weeks ago

Consumers are worried about the collection and use of their personal data by business. That’s confirmed by the latest Chartered Institute of Marketing (CIM) survey* of 2,245 consumers when they … Continue Reading »

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Is customer service truly at the heart of your business?

Is customer service truly at the heart of your business?

by Gill Hutchinson 2, 2 months ago

I recently had a celebration meal at a top name restuarant in Birmingham and whilst the food was very good, the service was quite poor, certainly not what I was expecting and probably not what t… Continue Reading »

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We've been voted Best SME Marketing Company in the West Midlands!

We've been voted Best SME Marketing Company in the West Midlands!

by Gill Hutchinson 2, 2 months, 1 week ago

As winners of the Corporate Vision Magazines Technology Innovator Award, Aardvark Marketing Consultants Ltd have been recognised as leaders in the West Midlands for Marketing. Almost every aspec… Continue Reading »

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How to sucessfully implement Marketing Automation - webinar

How to sucessfully implement Marketing Automation - webinar

by Gill Hutchinson 2, 2 months, 1 week ago

79% of the top performing companies have been using marketing automation for more than 2 years.

However, many companies are being tempted into buying the new systems without first putting som… Continue Reading »

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Content is King – too simplistic?

Content is King – too simplistic?

by Gill Hutchinson 2, 2 months, 3 weeks ago

For years, marketing and SEO specialists have been banging the drum of “Content is King”. Although the dominant search engines giants like Google don’t share their algorithms with the general pu… Continue Reading »

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What does it take to win?

What does it take to win?

by Chris Hutchinson, 3 months, 1 week ago

Beijing, London and now Rio – Team GB just seems to get better and better with established heroes complemented by new stars of track, pool, field, court and course.  As we bask in the joy of the… Continue Reading »

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"I'm playing all the right notes ...

"I'm playing all the right notes ...

by Chris Hutchinson, 3 months, 2 weeks ago

… but not necessarily in the right order.”

As Eric Morecambe famously said to the great composer and pianist André Previn in the 1971 Morecambe and Wise Christmas show.  Previn had accused hi… Continue Reading »

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Sales take off for software engineering company Argenta with Growth Program

Sales take off for software engineering company Argenta with Growth Program

by Gill Hutchinson 2, 3 months, 2 weeks ago

Solihull based Argenta aspires to be the market leader in providing bespoke test, measurement, control and automation systems to the aerospace, automotive, and defense industries. This rapidly e… Continue Reading »

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Part on good terms

Part on good terms

by Chris Hutchinson, 3 months, 3 weeks ago

One of my clients was very happy when I visited him on Tuesday morning.  Nothing to do with marketing, but as a lifelong Manchester United fan he had just heard about them signing Paul Pogba for… Continue Reading »

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A ‘hope strategy’ isn’t enough

A ‘hope strategy’ isn’t enough

by Gill Hutchinson 2, 4 months ago

Whatever your political persuasion, there is now growing evidence that the business community is reacting to the result of the Brexit referendum.
•    The National Institute of Economic and Soc… Continue Reading »

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The Two C’s in Success

The Two C’s in Success

by Chris Hutchinson, 4 months ago

I had a new experience this week.  I was visiting a professional services company who have been a client for nearly five years, and on entering their offices, one of the team told me they had a … Continue Reading »

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Language no barrier as marketing communications drives new business growth at Ervin Amasteel

Language no barrier as marketing communications drives new business growth at Ervin Amasteel

by Gill Hutchinson 2, 4 months, 1 week ago

Phil Ripley, Commercial Director at Ervin Amasteel selected us to advise and assist in transforming marketing communications. Together, Phil and Chris Hutchinson achieve their objective to refle… Continue Reading »

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Are you focusing on customers' needs or just selling products?

Are you focusing on customers' needs or just selling products?

by Lizzie Hopkinson, 4 months, 2 weeks ago

It is easy to get stuck in a rut. To simply carry on doing what one has always done. Indeed it is often good to abide by the “if it ain’t broke don’t fix it” theory, however, the problem comes w… Continue Reading »

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Genuine communication in a virtual world

Genuine communication in a virtual world

by Lizzie Hopkinson, 4 months, 3 weeks ago

​​​​​​As marketers in today’s virtual world it can be all too easy to get swept away into the virtual sea of online communication.


Don’t get me wrong, online marketing is brilli… Continue Reading »

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Fear sells – or does it?

Fear sells – or does it?

by Chris Hutchinson, 5 months ago

So, here we approaching the end of our first week of Brexit, and the recriminations, celebrations, uncertainty and political turmoil continues unabated.  I’m publicly steering clear of the polit… Continue Reading »

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Group Mentoring – what's so great about it?

Group Mentoring – what's so great about it?

by Gill Hutchinson 2, 5 months, 2 weeks ago

I wonder how many of you have experienced group mentoring.  Does it sound a bit fluffy and unfocused?  Not in my experience!
I am a great believer in this way of supporting, particularly women … Continue Reading »

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Delegate, but don’t abdicate

Delegate, but don’t abdicate

by Chris Hutchinson, 5 months, 3 weeks ago

For those, like me who are suffering EU Referendum fatigue, please don't panic, while the theme of this week's blog is about taking control, I'm talking about your business and specifically your… Continue Reading »

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Radio Ga Ga

Radio Ga Ga

by Gill Hutchinson 2, 6 months ago

What’s more important – visual or audio? In 1983 the rock band Queen released this single. It’s theme lamented the demise of the radio program, unable to compete with the new, brash and sexier m… Continue Reading »

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Showing 1 to 25, of 224 Blog Posts found