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Aligning your marketing plan with business development
As part of the marketing planning process, we help you identify how much new business is needed to replace customers that are lost organically each year and how much is needed to grow your sales.
Both are carefully considered in line with your business plan and overall financial targets.
We then look at where that new business will come from. We examine current customer behaviour to identify opportunities to win more business from existing customers, before developing strategies to win new customers and/or develop new products.
One of the tools we use to highlight development opportunities is the Magic Matrix (shown below).
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or call us on 01905 622206 today to find out more about this and to discuss creating your marketing plan.
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Find out more about our marketing consultancy services.
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