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Mystery shopper audits to enhance your customer experience

How good is the customer service in your business? Is it consistent? How does it vary when you are not there to oversee it?

The Sunday Times recently ran a half page feature about Pret A Manger who send a mystery shopper into every one of its 224 UK outlets each week of the year. This helps them to differentiate the brand from competitors by providing  great customer service. The chief executive, Clive Schlee feels the £9 million a year investment is "money well spent". The programme, which includes staff bonuses for the best employees has helped the company grow despite the recent tough economic climate.

The good news is that Aardvark Marketing has developed an affordable, local, mystery shopper service exclusively for small and medium-size businesses. It tests the experience of real customers on a regular basis and provides you with structured, actionable feedback.

Our mystery shopper audits improve your business profits and give you:

• Ongoing measurement of customer service
• Feedback on areas of your operation that can be improved
• Improved and consistent customer experience
• Employee teamwork and motivation to achieve desired service levels
• Improved employee timekeeping and attendance
• Enhanced reputation as an employer that takes customer service seriously (some businesses attach employee bonuses to mystery shopper results)
• Marketing/press opportunities based on real data.

If your business hasn't used mystery shopping before we provide tailored customer service training for all your staff to ensure your business gets real value for the money invested.

Email or call us on 01905 622206 to find out how mystery shopping could transform your business. You can also read how our mystery shopper audits have helped one of our customers.