The UK economy is set to bounce back into growth, with an average of independent forecasts for the UK […]
competitive advantage
Competitive Advantage – Part 5
[vc_row][vc_column][vc_column_text]Would you like more customers, more sales, and more profit? Yes! But you are busy, running your business, doing […]
Competitive Advantage – Part 4
[vc_row][vc_column][vc_column_text]Competitive advantage isn’t simply a matter of working out your differences, and the attributes that set you apart, but […]
Competitive Advantage – Part 3
[vc_row][vc_column][vc_column_text]Another really important factor to consider is how much it costs to get in front of your customers? We […]
Competitive Advantage – Part 2
[vc_row][vc_column][vc_column_text]What happens if you don’t focus on competitive advantage? If you don’t give people a reason to choose one […]
Competitive Advantage – Part 1
Competitive advantage ultimately comes down to two questions. How are you different? And does anyone care? In order to […]
Top tips for a strong pricing strategy
Pricing strategy is undoubtedly the Cinderella of the marketing toolkit. Whilst managers get excited about developing new products or […]
Have you got a Marketing Camel ?
There is an old saying that “a camel is a horse designed by a committee”. Lots of features which […]
What does it take to win?
Beijing, London and now Rio – Team GB just seems to get better and better with established heroes complemented […]