All MD’s know that an effective digital marketing funnel will generate more leads and more sales. Companies that invest […]
content marketing
Making the most of your marketing machine
[vc_row][vc_column][vc_column_text]Once you have designed your multi-touch plan, created the touches you are nearly ready to begin. But who are […]
What is a touch?
[vc_row][vc_column][vc_column_text]In our last blog we discussed the magic number of touches that you need in your marketing campaign. The magic […]
What’s the magic number?
[vc_row][vc_column][vc_column_text]So, you are designing your multi-touch marketing program, you have created some really first-class content that is informative and […]
So what are the 5 challenges?
[vc_row][vc_column][vc_column_text]In our last blog we spoke about the research done by Frost and Sullivan that showed that all businesses […]
Clear communication prevents confusion…
[vc_row][vc_column][vc_column_text]Communication is so important. In life as well as in business. It is vital to make sure that you, […]
White knights and who is telling the truth?
[vc_row][vc_column][vc_column_text]Often when you are selling to larger businesses, you can end up having to sell to committees. Committees can […]